Curricula

Objective

Knowledge and Understanding;
The student knows the content production logic and business models of mediated sports.
Intellectual Skills;
The student can identify the main business objectives relevant to sport organizations and associations and media organizations.
Practical Skills;
The student understands how to utilize the role of media in promotion of sport and the value of sport for media, sport spectators and advertisers.
Transferable Skills;
The student is able to distinguish and communicate the specific nature of mediated and virtual sport in society in general and in business in particular.

Content

Sport as a platform for media business, combining the interests of the spectators, viewers, athletes, sport clubs, media production companies and advertisers. The effects of mediated sport to global organizations like IOC, FIFA, UEFA and FIA.

Qualifications

Compulsory first year business studies.
Comprehensive first year studies completed.

Assessment criteria, satisfactory (1)

5 (Excellent) The student knows and can critically evaluate the Sport Marketing in Media in terms of theories, core concepts and methods. The student can synthesize a number of different theories to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to take advantage of knowledge and to discover new creative solutions. The student shows he/she is capable of managing diverse professional tasks or projects and problem situations. The student shows his/her ability to work independently as an expert in the field of sport marketing in media, and the ability to make decisions and innovative solutions in unpredictable business environments. The student participates in co-operation by taking part in group work interactively. He/she is committed to group work and to taking care of others success. The student has a positive attitude. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way. The student takes responsibility for the development of the individual and the group.

4 (Very Good) The students knows and can evaluate the sport marketing in media in terms of theories, core concepts and methods. The student can relate different information to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to work independently in projects or as an expert in the field of sport marketing in media. He/she displays his/her ability to solve complex problems in the field. The student participates in co-operation by taking part interactively. He/she is committed to co-operate. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way.

3 (Good) The student has wide knowledge of the core concepts, theories and methods of the sport marketing in media. He/she can combine many different types of information. The student masters the practice of basic and special skills which is needed for working independently. He/she displays his/her ability to solve complex problems in the sport marketing in media. The student participates in co-operation quite actively and diverse way. He/she can evaluate his/her own know-how in a realistic way.

2 (Satisfactory) The student partly recognizes the core concepts, theories and methods of the sport marketing in media. The student knows the basic practical skills which he/she needs in familiar circumstances. The student sometimes participates in group work. He/she has flaws in his/her self-assessment.

1 (Sufficient) The student partly recognizes the core concepts and/or methods of the sport marketing in media. He/she has poor knowledge needed to work in the field of sport marketing in media, so he/she needs guidance in his/her work. The student sometimes participates in group work. He/she cannot evaluate him/herself.

0 (Fail) The student does not perceive the core concepts, theories or methods of sport marketing in media. The student does not have the ability to work in the field of sport marketing in media according to the know-how she or he has shown. The student is not able to fluently co-operate. He/she cannot evaluate him/herself.