The student understands the counterparts in sport industry, and their roles in sport business. Student knows how to improve the economic performance and competitiveness of sport club or sports association. Student focuses in different kinds of organisations and their business ideas from sport business point of view. Student knows how event production is linked in sport business and how sponsorship is planned and developed in this context. After completing this module the student manages the special features of sport management and marketing.

Guest lectures, visits to sport business seminars, portfolio.

First year studies completed.

Pass/Fail