11.01.2021 - 21.05.2021
Independent study of the theories and concepts of the subject area
Individual and group assignments that are completed throughout the duration of the course
Partner organisation development project
Fill, C. & Turnbull, S. (2019). Marketing communications: Touchpoints, sharing and disruption (Eighth edition.). Harlow, England: Pearson.
Egan, J. (2015). Marketing communications (2nd ed.). London: SAGE Publications.
Franklin, A., Jenkins, T., Scott, D. M. & Reardon, P. (2014). Web marketing that works: Confessions from the marketing trenches. Milton, Connecticut: Wiley.
Wrigley, C. & Straker, K. (2018). Affected: Emotionally engaging customers in the digital age. Milton, Qld: John Wiley & Sons Australia, Ltd.
The learning assignments during the course will be completed in accordance with the timetable given at the beginning of the course.
Lectures 22 h
Virtual learning 28 h
Exercises 65 h
Independent work 20 h
04.01.2021 - 10.01.2021
During the course, independent study of literature, lectures and exercises will alternate. Towards the end of the course, the students will carry out a project based on an assignment from a partner organisation as group work. At the final session of the course, groups will present the results of their work to the client.
Accreditation (replacement and inclusion)
Recognition of prior learning and experience acquired in other ways
More detailed instructions can be found from the Degree Regulations and the Study Guide
0 - 35
Open studies 3
Bachelor's Degree Programme in Business Management