Bachelor's Degree Programme in Business Management
Mode of delivery
Face-to-face
Unit
Liiketoimintayksikkö
Learning outcomes of the course
The students have an overall picture of the role of electronic commerce in the operations of a company or of other organization, as well as of digital network economy. They understand the possibilities and challenges provided to companies by the utilization of the Internet and information networks. The students are familiar with the basic features and functions of the data systems related to electronic business.
Course contents
The basic concepts of e-commerce, development of e-commerce, customer relations management, marketing on the web; e-buying/administration, paying and data security; legislation of e-commerce
Prerequisites and co-requisites
ICT skills
Assessment criteria
Assessment criteria - grade 1 and 2
5 (Excellent): The student can set up e-commerce independently. The student has an overall picture of the role of electronic commerce in the operations of a company or of other organization, as well as of digital network economy. Student understands the possibilities and challenges provided to companies by the utilization of the Internet and information networks. The student is familiar with the basic features and functions of the data systems related to electronic business.
4 (Very Good): The student can set up e-commerce independently. Student understands the possibilities and challenges provided to companies by the utilization of the Internet and information networks. The student is familiar with the basic features and functions of the data systems related to electronic business.
3 (Good): The student can set up e-commerce independently. The student is familiar with the basic features and functions of the data systems related to electronic business.
2 (Satisfactory): The student can set up e-commerce with guidance. The student is familiar with the basic features and functions of the data systems related to electronic business.
1 (Sufficient): The student is familiar with the basic features and functions of the data systems related to electronic business.
0 (Fail): The student is not familiar with the basic features and functions of the data systems related to electronic business.