11.01.2021 - 21.05.2021
Independent study of the theories and concepts of the subject area
Classroom and distance lectures
Individual and group assignments that are completed throughout the duration of the course
Keller, K.L. 2013. Strategic Brand Management: Global Edition. Pearson.
The learning assignments during the course will be completed in accordance with the timetable given at the beginning of the course.
Lectures 16h Independent study 15h Independent groupwork 30h Virtual study 20h
04.01.2021 - 10.01.2021
Projectwork, groupwork, written assignments
0 - 35
The course is obligatory for students specializing in Brand Management.
Bachelor's Degree Programme in Business Management