Operating environment and marketing mix of retail trade, 5 cr - HTLR2010
Credits
5 cr
Course language
Finnish
Upcoming implementations
No upcoming implementations. See the syllabus for more information.
Learning outcomes of the course
Student is able to analyze retail trade, competition, distribution channels and retail entrepreneurship
Course contents
Trade in Finland, shop keeping in Finland, customers and distribution channels, means of competition
Prerequisites and co-requisites
-
Assessment criteria
Assessment criteria - grade 1 and 2
5 (Excellent): The student is able to manifest the command of basic concepts of trade and understands the basic principles of trade.
4 (Very Good): The student is able to manifest the command of basic concepts of trade and he/she recognizes the basic principles in trade
3 (Good): The student is able to manifest the command of basic concepts of trade and he/she recognizes the basic principles of trade
2 (Satisfactory): The student is able to manifest the command of the most essential basic concepts of trade and the current phenomena in trade
1 (Sufficient): The student is able to manifest the command of the most essential basic concepts of trade.
0 (Fail): The performance of the student will be evaluated with the grade fail if he/she cannot attain the minimum learning outcomes defined for the course.