Marketing and Competition Law (HL00BD39)

Marketing and Competition Law, 5 cr - HL00BD39

Marketing and Competition Law (HL00BD39-3002), 09.01.2023 – 19.05.2023,
5 cr (HTL21S1, ...) — Face-to-face + -
Language of instruction

Finnish

Timing

09.01.2023 - 19.05.2023

Lecturer(s)

Hannu Juntunen

Planned learning activities, teaching methods and guidance

The course will be completed by participating in lecture teaching, which is carried out as face-to-face teaching in a classroom setting and, according to a separate announcement, also as online lectures (webinar) as well as independently following online lectures offered by external parties. In addition, the course includes learning assignments and exercises as well as classroom pair/group assignments.

Learning materials and recommended literature

Lecture materials, relevant legislation. The recommended books: Viitanen, K. 2017. Markkinointioikeus. Hesinki. Kauppakamari Verkkoaineisto. Koivumäki, E. & Häkkänen, P. 2018. Markkinointijuridiikka 2018. Helsinki. Kauppakamari. Eskola, S., Kiviniemi, E., Krakau, T. & Ruohoniemi, E. 2017. Julkiset hankinnat. Helsinki. Alma Talent.

Campus

Main Campus

Exam dates and re-exam possibilities

Two (2) of the learning assignments will be assessed in accordance with the assessment criteria and scale and they will have an effect on the overall grade. If both or one of the learning assignments receives a failing grade, a resit exam will be arranged online. The first resit exam will open on Friday, 5.5.2023 at 7:00 and close on Sunday, 7.5.2023 at 18:00. The second resit exam will open on Friday, 19.5.2023 at 7:00 and close on Sunday, 21.5.2023 at 18:00. Retake will be possible during that time without a time limit.

Learning assignments and student workload

The learning assignments will mainly consist of court cases related to the application of legislation and the preparation of documents. Two (2) weeks have been reserved for completing each learning assignment so that the assignment will open and close at a specified time.
Student workload in hours:
face-to-face hours 22 h
virtual learning 38 h (including an online exam)
independent pair/group work 35 h
independent study / completion of learning assignments 40 h

Enrollment

01.11.2022 - 05.01.2023

Content scheduling

The lectures will be held on a weekly basis on a variety of topics. At the same time, the student will complete learning assignments/exercises in accordance with the given schedule. The pair assignments/exercises conducted in lieu of the weekly lectures will be separately agreed upon in connection with the classes.
Groups
- HTL21S1
- ZJA23KH
- HTL21SIY
Alternative learning methods

The use of an optional completion method is subject to a well-founded reason that will be considered on a case-by-case basis.

Seats

0 - 37

Assessment methods

Written feedback on the learning assignments every 3 to 4 weeks after the expiry of the time limit given for returning the assignment. The pair/group assignments conducted or presented during the class will be reviewed and feedback will be received on them during the class, and they also involve self and peer assessment.

Degree Programme

Bachelor's Degree Programme in Business Management

Mode of delivery

Face-to-face

Unit

School of Business

The object of the course
From the consumer and entrepreneur point of view, marketing and competition law is an integral part of everyday activities, and familiarity with public procurement operations is becoming increasingly important, so there is demand for experts in the field.

Course competences

Operating in a workplace
Sustainable development

The learning objectives of the course
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Violation of good marketing practice and unfair practice
Home and distance sales
Prohibited restrictions on competition
Public procurements
Legal practice

Lecture materials, relevant legislation; Recommended eBooks:
Viitanen, K. 2017. Markkinointioikeus. Hesinki. Kauppakamari Verkkoaineisto.
Koivumäki, E. & Häkkänen, P. 2018. Markkinointijuridiikka 2018. Helsinki. Kauppakamari.
Paloranta, P. 2008. Markkinointioikeus käytännössä. Helsinki. Talentum.
Kuoppamäki, P. 2018. Uusi kilpailuoikeus. Helsinki. Alma Talent Pro.
Eskola, S., Kiviniemi, E., Krakau, T. & Ruohoniemi, E. 2017. Julkiset hankinnat. Helsinki. Alma Talent

Sopimusoikeus (not translated)

0-5

Adequate 1
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Satisfactory 2
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You understand the principle points of law pertaining to consumer protection from the consumer point of view. You understand the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are able to describe the procurement procedure applied in public procurements and are familiar with the process of the procurement procedure. You recognise the legal question at stake in the court case.

Good 3
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You master the principle points of law pertaining to consumer protection from the consumer point of view. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are familiar with the procurement procedure of public procurements as a process. You recognise the legal question at stake in the court case.

Very Good 4
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You are familiar with the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of resolving the case in accordance with the instructions provided.

Excellent 5
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You master the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of analysing the case in a versatile way, showing problem-centred resolving ability.

Marketing and Competition Law, 5 cr - HL00BD39

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