09.01.2023 - 19.05.2023
Visitors lectures (some online)
Individual and group assignments, completed throughout the duration of the course
Case development project
Fill, C. & Turnbull, S. (2019). Marketing communications: Touchpoints, sharing and disruption (Eighth edition.). Harlow, England: Pearson. Egan, J. (2015). Marketing communications (2nd ed.). London: SAGE Publications. Franklin, A., Jenkins, T., Scott, D. M. & Reardon, P. (2014). Web marketing that works: Confessions from the marketing trenches. Milton, Connecticut: Wiley.
Wrigley, C. & Straker, K. (2018). Affected: Emotionally engaging customers in the digital age. Milton, Qld: John Wiley & Sons Australia, Ltd.
Charlesworth, A. (2022). Digital Marketing: A Practical Approach (4th edition). London: Routledge.
No exam, the learning assignments during the course will be completed in accordance with the timetable given at the beginning of the course.
Lectures 22 h
Virtual learning 28 h
Exercises 65 h
Independent work 20 h
01.11.2022 - 05.01.2023
During the course, independent study of literature, lectures and exercises will alternate. Towards the end of the course, the students will carry out a project based on an assignment from a case company as group work. In the final lecture the presentations will be presented to all.
Accreditation (replacement and inclusion)
Recognition of prior learning and experience acquired in other ways
More detailed instructions can be found from the Degree Regulations and the Study Guide
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Avoin amk 3 (not translated)
Bachelor's Degree Programme in Business Management
School of Business