Athlete’s Stakeholder Relations (HTLMS002)

Athlete’s Stakeholder Relations, 5 cr - HTLMS002

Athlete’s Stakeholder Relations (HTLMS002-3003), 29.08.2022 – 31.07.2023,
5 cr (HTL21S1, ...) — Online learning + -
Language of instruction

Finnish

Timing

29.08.2022 - 31.07.2023

Lecturer(s)

Juuso Hassi

Planned learning activities, teaching methods and guidance

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus (not translated)

Learning materials and recommended literature

Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali (not translated)

Campus

Main Campus

Learning assignments and student workload

Videoluennot 10 h
Materiaalien lukeminen ja tehtävien tekeminen 125 h (not translated)

Enrollment

01.08.2022 - 31.05.2023
Groups
- HTL21S1
- ZJK22SH
- ZJK23KH
- ZJA22SH
- HTL21SIY
Seats

0 - 40

Assessment methods

Avoin amk 10

EduFutura 20

Campusonline 20 (not translated)

Degree Programme

Bachelor's Degree Programme in Business Management

Mode of delivery

Online learning

Share of virtual studies

5 cr

Unit

School of Business

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Pass/Fail

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Athlete’s Stakeholder Relations, 5 cr - HTLMS002

Upcoming implementations