Customer-oriented Marketing (LMSB2400)

Customer-oriented Marketing, 4 cr - LMSB2400

Customer-oriented Marketing (LMSB2400-3004), 01.01.2023 – 21.05.2023,
4 cr (LMS22S1) — Face-to-face, Online learning + -
Language of instruction

Finnish

Timing

01.01.2023 - 21.05.2023

Lecturer(s)

Kaisa Kinnunen

Planned learning activities, teaching methods and guidance

Opintojaksolla opiskellaan tavoitteiden mukaisia aihepiirejä kontaktiopetuksessa ja itsenäisesti tehtäviä suorittaen. Opintojaksolla teet markkinointisuunnitelman biotalousalan yritykselle, joka voi olla myös oma yrityksesi. Lisäksi osallistut biotalousalan markkinointiin käytännössä. (not translated)

Learning materials and recommended literature

Verkko-oppimisympäristön materiaali. Lisäksi kannattaa käyttää verkosta löytyviä markkinoinnin suunnittelutyökaluja (esim. Yritystulkki). (not translated)

Campus

Institute of Bioeconomy

Exam dates and re-exam possibilities

Opintojaksosta ei järjestetä tenttiä. Opintojakson arviointi perustuu vaiheistetusti tehtyyn markkinointisuunnitelmaan ja käytännön markkinointitöihin. (not translated)

Learning assignments and student workload

Kontaktiopetus 40 tuntia
Käytännön markkinointityöt 16 tuntia
Itsenäinen opiskelu 52 tuntia
Yhteensä 108 tuntia (not translated)

Enrollment

01.11.2022 - 05.01.2023
Groups
- LMS22S1
Alternative learning methods

Opintojakson voit korvata esittelemällä itse tekemäsi markkinointisuunnitelman, joka päivitetään opintojakson vaatimusten mukaiseksi. (not translated)

Degree Programme

Bachelor's Degree Programme in Agricultural and Rural Industries

Mode of delivery

Face-to-face, Online learning

Share of R&D studies

1 cr

Share of virtual studies

1 cr

Unit

School of Technology

In this course, you will learn how to design a functioning, customer oriented marketing plan for a company in the field of bioeconomy or other organization. The marketing plan will be a part of your business plan. You will learn to design and carry on marketing both in domestic and international market.

- Concepts of marketing
- Business Model Canvas
- Customer segments and marketing channels in the field of bioeconomy
- Revenue logics in the field of bioeconomy
- Marketing plan as a part of a business plan

- (not translated)

0-5

1:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You are familiar with the Business Model Canvas tool.

2:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You are familiar with the Business Model Canvas tool and are able to identify its possibilities in developing businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use.

3:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use. You can design and carry on marketing that advances the business of a company in a desired way. You are familiar with the Business Model Canvas tool and are able to identify its possibilities in developing businesses.

4:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use. You can design and carry on marketing that advances the business of a company in a desired way. You are able to use the Business Model Canvas tool in in developing businesses.

You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use. You can design and carry on marketing that advances the business of a company in a desired way. You are able to use the Business Model Canvas tool in in developing businesses. You are able to evaluate the marketing and business potential of bioeconomy companies and to suggest improvements.

Customer-oriented Marketing, 4 cr - LMSB2400

Upcoming implementations