09.01.2023 - 17.03.2023
This Marketing Course will be divided into three parts:
We will learn in theory what is marketing. Different theories, different topics and different practices. After this part all students will write a written exam about the Marketing theory. When you have been passing the exam you can continue to the 2.
We will do a small group work to apply your knowledge into the action. This group assignment will be introduced in the course.
All groups will present their group works. This part is compulsory for all students.
In total we will have 16 x 2,5 hours lectures.
Grading is based on the Group work (40%) and individual examination (60%)
Principles of Marketing; Philip Kotler, Gary Armstrong 2017 edition
This is Marketing; Seth Godin, 2018
Other materials will be provided by the lecturer.
There will be possibility for retake examinations.
The learning will be completed by:
Group work 40%
01.11.2022 - 05.01.2023
This course can be completed individually.
This method contain video lectures and a course work. Please contact the lecture for more information.
0 - 50
Exchange students 5
Bachelor's Degree Programme in Tourism Management
School of Business