Digital Services in Tourism (MTMW3000)

Digital Services in Tourism, 5 cr - MTMW3000

Digital Services in Tourism (MTMW3000-3002), 24.05.2021 – 06.08.2021,
5 cr (ZJK21KM, ...) — Online learning + -
Language of instruction

English

Timing

24.05.2021 - 06.08.2021

Lecturer(s)

Henna Siltanen

Planned learning activities, teaching methods and guidance

Webinars, video lectures, independent reading materials and information search, online discussions, peer feedback. Project work including a development plan and verbal video presentation. Other independent assignments (eg. quiz, interview, usage diary, written text).

Learning materials and recommended literature

Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing.
Smashing Magazine & Traynor, D. 2012. User experience design. Freiburg, Germany: Smashing Media GmbH.
The digital roadmap for tourism in Finland

Working life cooperation

Visiting industry specialists (video lectures), development plan for a tourism/hospitality company.

Exam dates and re-exam possibilities

No exam

Learning assignments and student workload

Distance learning (135h)
Webinars/video lectures 10h
Project work 40h
Independent study, assignments 25h
Independent study, reading material 60h

Enrollment

02.12.2020 - 30.04.2021

Content scheduling

Online implementation summer 2021 starting on 24.05.2021 and ending on 06.08.2021. Moodle as learning environment. Course starts with a voluntary webinar on Tuesday 25.5. at 14:00-15:30. You will receive a link to join the webinar by email about one week prior to course starting. Second voluntary webinar on Tuesday 3.8. at 14:00-15:30. Course implementation has no mandatory webinars.
Content divided into modules that include assignments. Each assignment has a specific deadline throughout the course. Final deadline at the end of the course.
Groups
- ZJK21KM
- MTM19S1
Seats

0 - 20

Assessment methods

Project work in course can be done independently, with a pair or in a small group. Guidance to project work is only provided through pre-recorded video instructions by teacher. No personal guidance available during summer months.

Degree Programme

Bachelor's Degree Programme in Tourism Management

Mode of delivery

Online learning

Share of R&D studies

2 cr

Share of virtual studies

5 cr

Unit

Liiketoimintayksikkö

The object of the course
In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.

Course competences

The learning objectives of the course
You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.

The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.

Basic knowledge about digitalization in tourism

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher. Unless otherwise defined in the curriculum, a course accepted as completed is assessed on the following five-step scale:

0 (Fail) You do not meet the minimum criteria set for the course.

1 (Sufficient) You can describe the impact of digitalization in tourism. You identify the value of digital services. You can explain how to develop digital services.

2 (Satisfactory) You describe the impact of digitalization in tourism. You explain the value of digital services.You illustrate and give examples how to develop digital services.

3 (Good) You explain the impact of digitalization in tourism. You distinguish the value of different digital services. You can evaluate digital services and produce a plan how to develop them.

4 (Very Good) You can analyze the impact of digitalization in tourism. You can compare the value of digital services for different customer segments. You create a concrete development plan for digital services based on evaluation.

5 (Excellent) You show critical thinking in analyzing the impact of digitalization in tourism. You analyze the value of digital services for different customer segments. You display creativeness in the evaluation process of digital services. You construct a concrete development plan based on evaluation.

Digital Services in Tourism, 5 cr - MTMW3000

Upcoming implementations