01.05.2023 - 31.07.2023
Live webinars, videos and independent assignments
Zeithaml, V. A., Bitner, M. J. & Gremler, D. D. 2017. Services marketing. Integrating Customer Focus Across the Firm. New York: McGraw-Hill.
Grönroos, C. 2009. Palvelujen johtaminen ja markkinointi. Talentum. Journal of Service Management Journal of Service Science and Management.
No exam included in the course.
virtual study 27 h assignments and independent study 108 h Total 135 h (one credit equals 27 hours of student work)
01.04.2023 - 30.04.2023
6 service marketing management assignments: evaluation PASS/FAIL
0 - 45
Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, a proof of the successful completion of the development assignment is required.
Master’s Degree Programme in Tourism and Hospitality Management
School of Business