The student recognises the business opportunities in the health and wellness sector arising from the reform of social and health care services. The student masters the basic concepts of wellness entrepreneurship and recognises various operating logics in wellness entrepreneurship. The student masters the basic business planning and earning logic of a start-up business. The student has tools at his/her disposal that can be used for assessing the feasibility of a business idea.

- The reform of social and health care services and its effects on business in the wellness sector.
- Business in the wellness sector and forms of entrepreneurship in the student’s own field.
- Planning the operating concept of the business to be set up.
- Description of the industry sector and surveying of the competitive situation.
- Evaluation of the business idea.

Bachelor's Degree

Pass/Fail

Pass (S)
The student masters the basics of entrepreneurship in the social services and health care sector and the operating logic of entrepreneurship. The student recognises the client-oriented, sustainable and financially profitable mechanisms of entrepreneurship. The student recognises the opportunities for entrepreneurship offered by the social welfare and health care reform.