The course is geared towards individuals planning to develop and launch their own businesses. The course should help students identify a successful entrepreneur’s characteristics and coach them in some basic business skills, teaching them to write a business plan, launch a new venture, identify market opportunities, create a business plan, and build a competitive advantage.

Applied Business Skills (IBBUS)
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends in entrepreneurship to propose or put into action a business plan for a company start-up.

The core parts of the course include Entrepreneurs and entrepreneurship, Sources of opportunity recognition, creativity and idea generation, Competitive analysis, Business Model Development, Feasibility Analysis, Writing and pitching a business plan.

Interactive Lecture Slides, Podcasts, case studies, Teamwork, quizzes, and an exam.

The Course Textbook Title: Entrepreneurship Starting and Operating A Small Business, 5th edition

Authors: Steve Mariotti & Caroline Glackin

Publisher: Pearson Higher Education

Copyright: 2020

For wider reading we recommend:

Osterwalder, A. & Pigneur, Y (2011), « Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers », Pearson.

Ries, E. (2011), “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, New York: Crown Business.

Detailed and up-to-date information is available in the course workspace.

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Applied Business Skills- You show some ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You show basic ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You show excellent ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

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