13.02.2023 - 19.05.2023
This course will cover the following content including:
• Examining the relevance of events planning to the world of business including private, public and not-for-profit sectors
• Identifying unique features of events as they pertain to the marketing process
• Learning how to design events
• Investigating the role of competitive positioning, targeting and consumer segmentation
• Learning the components of an event business plan
• Developing event financial forecast for revenues and expenses
• Formulating an event business plan in collaboration with a client from the local community and integrating all of the components of an events business plan
This course is experiential where you shall work in cohort group of 4-5 to create and plan an event. You will learn basic theory and as we learn the theory, you will apply it to the construction of an event business plan.
The reading material will be provided by the lecturer in Moodle.
Please check also the course videos/ppt slides for additional links about the different topics.
There will be two small tests during the term and there will be no final exam.
Total 135 h
Lectures 40 h
Project Work 60 h
Individual working, reading materials 35 h
01.11.2022 - 17.02.2023
See detailed Course Schedule on Moodle.
This a course that requires face to face participation working in teams. If a student cannot participate in the lectures and the team work, the course cannot be implemented individually.
Please check the instructions from Moodle or contact to the lecturer.
0 - 40
Upon completion of this course students will be able to:
• Evaluate the career opportunities in the field of event planning.
• Explain the increasing importance of event management including planning, marketing, sales, and execution in the private, public and not for profit sectors.
• Describe the unique features of events as they pertain to planning, marketing, sales, and execution.
• Develop a creative event concept.
• Create an event business plan in collaboration with a client from the local community.
• Assess the challenges and opportunities facing event managers now and in the future.
Bachelor's Degree Programme in Tourism Management
School of Business