Influence Marketing for Industrial Business, 3 cr - TK00BU17
Credits
3 cr
Person in charge
Anneli Kakko
Course language
English
Level of course
B Intermediate level
Upcoming implementations
Influence Marketing for Industrial Business (TK00BU17-3002), 01.05.2023 – 01.06.2023, 3 cr(TKN23VK, ...)
— Face-to-face +-
Language of instruction
English
Timing
01.05.2023 - 01.06.2023
Lecturer(s)
Anneli Kakko
Campus
Main Campus
Enrollment
28.11.2022 - 30.04.2023
Groups
TKN23VK
TKN21SA
TKN21SB
TKN22VK
TKN21S1
TKN21SM
Seats
0 - 30
Degree Programme
Bachelor's Degree Programme in Mechanical Engineering
Mode of delivery
Face-to-face
Unit
School of Technology
Learning outcomes of the course
The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.
Course contents
The course covers four major topics:
1. Culture- its impact on consumer behavior
2. Influence- mechanics of shifting people’s thoughts and actions
3. Influencer Marketing- considerations for selecting influencers and creating campaigns
4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.