Management has become the art of establishing long, lasting, and healthy relationships. Companies need to fully understand the humans they work with, and they want to serve.

The goal of the program is to understand how our mind works so we can provide for excellent team leadership and
customer experiences.

Through the revision of different scientific psychological schools, participants will be able to understand the basics of human psychology and how to use those consciously and ethically to lead teams and provide amazing customer experiences.
Competences The program is carried out as a holistic experience. Therefore, it is likely to elicit the practice of core competences as: communication skills, deep listening, critical thinking, creative planning, and diversity integration.

Psychology as a tool to improve Management and Customer Experience.
Basic framework for non-psychologists.
Internal (Leadership), and external (Marketing) business-related needs of psychological knowledge.

๏ How our unconscious mind works (Psychoanalysis school)
๏ How external and internal enforcements shape our conduct (Behaviorism)
๏ How our needs and aspirations trigger our priorities (Humanism)
๏ How the whole experience influences us (Gestalt School)
๏ How we process the information and learn (Cognitive school)
๏ How we enforce wellness (Positive School)
๏ How we change and transform through life (Developmental theories)
๏ How we organize our internal paradigms (Spiral Dynamics)

The mode of delivery is a combination of online lectures and online activities in breakout rooms at Zoom. The online activities with other students deepen the learning in individual and group work, reflection and guidance.
Online presence mandatory, lectures are not recorded

The program will be assessed in a blend of self, peer and guide methods. The criteria will be explained fully at the beginning of the course.

The lecturer is Lic. Docente Natalia Ceruti, Buenos Aires,

0-5

Adequate 1
Knowledge and Understanding: The student is able to demonstrate the basic theoretical and conceptual knowledge. Central concepts have are defined vaguely. The student is able demonstrate command of the key concepts of subject area. Transferable skills: The student´s ability to identify and put into practice psychology-related actions is very limited.

Satisfactory 2
Knowledge and Understanding: The student is able to give some evidence on his/her theoretical and conceptual knowledge. Central concepts have been defined partly. The student displays only superficial knowledge of the subject area. Transferable skills: To some extent the student is able to put into practice psychology-related actions but is not yet able to clearly explain why.

Good 3
Knowledge and Understanding: The student knows the theoretical and conceptual frameworks related to Psychology for Managers. Central concepts have been defined well. The student displays a fairly good command of the subject area. Transferable skills: With some assistance, the student is able to put into practice psychology-related actions and is able to explain his/her decisions.

Very good 4
Knowledge and Understanding: The student demonstrates solid and right theoretical and conceptual knowledge. Central concepts have been defined with accuracy. The student displays a good command of the subject area. Transferable skills: The student possesses very good skills in putting into practice psychology-related actions and is able to explain his/her decisions consistently but is not able to propose alternative approaches, yet.

Excellent 5
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge in detail. Central concepts have been defined with precision. The student displays a clear command of the subject area. Transferable skills: The student possesses advanced skills in in putting into practice psychology-related actions and is able to explain his/her decisions consistently, as well as proposing alternative approaches.