• Event Management (MMTE0210-3020),
         18.03.2024 – 20.05.2024,  5 cr  (MTM21S1, ...) — Face-to-face +-
    Learning outcomes of the course
    The object of the course
    Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

    Course competences
    MTMCU Customerships
    MTMNE Networks
    MTMPT Profitable Tourism Business
    MTMRE Responsibility
    MTMTI Tourism Industry

    The learning objectives of the course
    You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.
    Prerequisites and co-requisites
    You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.
    Course contents
    The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.
    Assessment criteria
    Assessment criteria - grade 1 and 2
    Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

    0 (Fail) You are unable to achieve the minimum objectives of the course.

    1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

    2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.
    Assessment criteria - grade 3 and 4
    3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

    4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.
    Assessment criteria - grade 5
    5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.
    Language of instruction

    English

    Location and time

    The full schedule with the topics will be announced at the first contact lecture.

    Planned learning activities, teaching methods and guidance

    This Event Management Course will be divided into three parts: Theory, practice and presentations

    Learning materials and recommended literature

    The reading material will be provided by the lecturer in Moodle.

    Lecturer(s)

    Susanna Nuijanmaa, Blair Baldwin

    Campus

    Main Campus

    Exam dates and re-exam possibilities

    The exam will be intoroduced in the beginning of the course

    Timing

    18.03.2024 - 20.05.2024

    Learning assignments and student workload

    Total 135 h
    Lectures 30 h
    Assignments 60 h
    Individual working, reading materials 45 h

    Enrollment

    20.11.2023 - 04.01.2024

    Content scheduling

    1. Theory
    2. Practice
    3. Presentations

    Groups
    • MTM21S1
    • HBI24VKK
    • HBI21S1
    • ZJA24KM
    • MTM22S1
    • MTM24VK
    Seats

    20 - 45

    Assessment methods

    Degree student spots: 20
    Exchange student spots: 20
    Open studies spots: 5

    Degree Programme

    Bachelor's Degree Programme in Tourism Management

    Mode of delivery

    Face-to-face

    Credits
    • 5 cr
    Unit

    School of Business