12.02.2024 - 20.05.2024
Course follows combined face-to-face and distance learning methods where students participate in lectures, workshops and other study activities organized in classroom and virtual study environments. Furthermore, a student also completes separate individual and group assignments as supplementary independent studies utilizing virtual study platforms and materials.
Upon completion of the course student prepare two individual assignments which are pre-assignment and a more broader individual assignment about digital communications and media consumption.
In addition, students prepare a digital marketing plan as a group work and deliver a presentation and hand in a written report of the digital marketing plan. Group works are assigned by sport organizations and are connected to actual market environments and assignments.
Students' learning is assessed through individual assignment (50 %), group working (40 %) and peer evaluation (10 %).
Seymour, A. & Blakey, P. 2020. Digital Sport Marketing : Concepts, Cases and Conversations. Routledge.
Additional articles and reading materials are provided upon course beginning.
Group works are assigned by sports organizations which connects students' learning activities to sport industry framework and practice-oriented marketing development.
Course is in English and internationalization actualizes through studying and working together with international exchange students.
One credit corresponds to an average of 27 hours of student work, which means that the total work load in the course equals to approximately 135 hours.
Student work load is distributed accordingly;
Lectures and workshops including preparations and small assignments 45 hours
Independent studies including individual assignments and group assignment 55 hours
Virtual studies 35 hours
20.11.2023 - 04.01.2024
Course content is a combination of weekly lectures and workshops. Meetings takes place twice a week.
Please note that participation to 1st meeting is mandatory.
Course begins on week 7, and is expected to end by the end of week 20.
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in Jamk Degree Regulations.
20 - 40
Course is part of Sport Business studies.
Exchange students 10
Bachelor's Degree Programme in Business Management
School of Business