Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.

• Experience economy
• Analyzing meaningful experiences
• Experience design and development

The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

4 (Very Good) The student can analyze various customer data in meaningful experience services development.

3 (Good) The student can choose customer data in development process of the meaningful experience services.

2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.

1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.