Psychology for Marketing and Customer Experience Management (CEM), 5 cr - HB00BO22
Credits
5 cr
Person in charge
Risto Korkia-Aho
Course language
English
Upcoming implementations
No upcoming implementations. See the syllabus for more information.
Learning outcomes of the course
Marketing has become the art of establishing long, lasting, and healthy relationships. Companies need to fully understand the humans they want to serve.
Technology has provided amazing solutions. Yet, it is the one to one person encounter the one that finally builds up the real experience for the customers.
The goal of the program is to understand how our mind works, so we can provide for excellent customer experiences.
Though the revision of different scientific psychological schools, participants will be able to understand the basics of human psychology and how to use those consciously and ethically to satisfy customers and consumers.
Course contents
The basic ideas in Psychology
o Psychoanalysis (how our unconscious mind works)
o Behaviorism (how external and internal enforcements shape our conduct) Humanism (how our needs and aspirations trigger our priorities)
o Gestalt (how the whole experience influences us)
o Cognitive (how we process the information and learn)
o Positive (how we enforce wellness) The arena for real action
o Development (how we change and transform through life) Spiral Dynamics (how we organize our internal paradigms)
Mode of delivery
Face-to-face and distance learning.
Flipped-class method: the program is carried out as a series of workshops, preceded by short talks/lectures, plus research and tasks to be carried out between live sessions.
Further information
Teacher: Visiting Lecturer Doc Natalia Ceruti from Buenos Aires
nceruti@gmail.com
Live sessions are intended to discuss previously read/researched material and therefore will not be recorded.
Prerequisites and co-requisites
One year of studies at higher education institution
Assessment criteria
Assessment criteria - grade 1 and 2
The program will be assessed in a blend of self, peer and guided methods which include in-class participation, individual and group assignments, as well as a final holistic assessment. The criteria will be explained fully at the beginning of the course.
Assessment criteria - grade 3 and 4
The program will be assessed in a blend of self, peer and guided methods which include in-class participation, individual and group assignments, as well as a final holistic assessment. The criteria will be explained fully at the beginning of the course.
Assessment criteria - grade 5
The program will be assessed in a blend of self, peer and guided methods which include in-class participation, individual and group assignments, as well as a final holistic assessment. The criteria will be explained fully at the beginning of the course.