14.10.2022 - 09.12.2022
Hybrid methods include:
Online recorded lectures
Online mode of education is involved in this course. The course is designed to implement experiential learning accompanied by rigour (theoretical notions). Online interaction involves case study discussions, in-class assignments, and project workshops.
Instruments of marketing mix
International marketing communications overview
How marketing communications work
Marketing communications planning
Ethical issues in marketing communications
Online communication tools
Public relations and CSR engagements
Value creation strategy with sponsorships
The course will be evaluated on the basis of individual and group tasks mentioned below. All tasks are essential and must be returned, dates will be dually communicated in the first session. However, exceptions include in the extension for the submission of the required components on the basis of valid justification.
Project presentations/project launching
Discussion forum and active class participation
1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5.
Below are the details of the workload in hours.
Lectures 30 hours
Group project 55 hours
Individual assignments 15 hours
Learning diary 35 hours
Total: 135 hours
You can check the progress and schedule of the implementation if different kinds of phasing is involved (lab exercises, introductions to working life, etc.); indicate when they are scheduled to take place during the course implementation.
Example: Mark here if you have 2 hours per week for the whole group and another two for the splitted group.
School of Business