Global Product Development and Management (online), 5 cr - HBIB0011
Person in charge
No upcoming implementations. See the syllabus for more information.
Learning outcomes of the course
The student understands from a broad business management perspective the process of innovation management that focuses on the links and overlaps between groups and disciplines. The course provides students with the knowledge to understand how to manage innovation and new service/product development within firms. The student understands how multinational companies segment global markets and based on that develop and manage their portfolio of products. The student is aware how innovations can be facilitated both in small business environment as well as within the global networks of multinational companies. Student is also introduced to the notion of open innovation.
IBBUS Analytical Business Skills
Analyse global business challenges and trends by applying disciplinary and interdisciplinary knowledge and practical skills gained in the studies and through internships and field-based client work.
IBCOL Collaborative Skills Participate enthusiastically in inter- and multicultural settings, demonstrate team-building and leadership skills, and implement conflict resolution skills.
Innovation management: an introduction, Managing innovation within firms, Innovation and operations management, Managing intellectual property, Managing organizational knowledge, Strategic alliances and networks, Management of research and development, Managing R&D projects, The role of technology transfer in innovation, Service/Product and brand strategy, New service/product development, Market research and its influence on new service/product development. Global segmentation, global product policy, product development cycle, portfolio management, global innovation management, technology transfer, intellectual property rights.
Prerequisites and co-requisites
First year studies or basic business studies
Assessment criteria - grade 1 and 2
The general criteria of the competences that the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences provide can be found on JAMK's web pages (http://www.jamk.fi/english/forstudents/studyguide). The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.
- Excellent (5) - The student shows exceptional theoretical knowledge of fundamentals of the subject. The student demonstrates the ability to apply the knowledge to assignments and presentations with excellent written and oral communications skills
- Very Good (4) - The student shows good knowledge of the subject fundamentals and concepts and is able to communicate these in an effective way
- Good (3) The students knowledge covers major parts of concepts and theories related to the subject. The student´s ability to apply the knowledge to assignments shows need for improvement, as well as there is room for improvement in oral and written communication
- Satisfactory (2)- The students knowledge covers restricted part of concepts and theories related to the subject and has deficiencies in showing the ability to apply them in assignments. Communication skills need improvement.
- Sufficient(1) - The student shows only a sufficient understanding of the subject and of relevant theories and methods and fails to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner.
Here is the class grademap.