28.08.2023 - 19.12.2023
Lectures, group assignment, in-class discussions and workshops.
Lecture notes + the course book: Svend Hollensen: Global Markerting. Seventh edition (or newer) ISBN, 978-1-292-10011-1 Prentice Hall Additional readings will be assigned and provided by lecturer(s).
First exam on week 48,
re-exams on week 49 and 50.
The issues discussed in multicultural viewpoint + as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Lectures 25 h o Assignments 55 h o Independent study 55 h Total 135 h
01.08.2023 - 24.08.2023
One lecture per week.
Some of the lectures will be replaced by group work sessions and support counseling.
Exact timing of the lectures and groupwork/support lessons will be discussed during the first lecture. Preliminary schedule plan looks like this:
wk 35 Kick-off. Introductions. Orientation to market entry topic. Home work assignment.
wk 36 NO LESSON, home work on basic terminology.
wk 37 Lecture
wk 38 Lecture
wk 39 NO lecture, starting the group work
wk 40 Lecture
wk 41 Lecture
wk 42 NO lecture, holidays
wk 43 Lecture
wk 44 Lecture
wk 45 NO lecture, time for the group work
wk 46 Group work counseling
wk 47 Group work presentations
wk 48 Exam
wk 49 Re-exam
wk 50 Re-exam
Recognition of Prior Learning and Experience
Recognition of informal learning
More information in the degree regulations and the study guide.
20 - 40
You need to pass all of the following parts of the course to get a grade:
- Groupwork 50 % of the grade
- Exam 50 % of the grade
Exchange students 10
Bachelor's Degree Programme in Business Management
School of Business