Services marketing (HMAB1000)

Services marketing, 5 cr - HMAB1000

Services Marketing (HMAB1000-3005), 10.01.2023 – 25.04.2023,
5 cr (MPT22S1, ...) — Face-to-face + -
Language of instruction

English

Timing

10.01.2023 - 25.04.2023

Lecturer(s)

Janne-Valtteri Nisula

Planned learning activities, teaching methods and guidance

Lectures, exercises, group work, exam

Learning materials and recommended literature

Wilson A., Zeithaml V., Bitner M. & Gremler D. 2016. Services Marketing: integrating customer focus across the firm (Third/Fourth European Edition). New York: McGraw-Hill Education
The e-book version can be read via Janet, there is a link for it, you need to log in with Haka (Jamk login data).
https://janet.finna.fi/Record/jamk.993662044506251

Campus

Main Campus

Exam dates and re-exam possibilities

Exam dates will be confirmed in the beginning of the course.
Exam X. May
1st Exam retake X. May
2nd Exam retake X. June

Learning assignments and student workload

135h

Enrollment

01.11.2022 - 05.01.2023
Groups
- MPT22S1
- ZJAMPT22S1
Alternative learning methods

No alternative versions.

Seats

0 - 40

Assessment methods

Avoin AMK 1 (sis. max-määrään)

Vaihto-opiskelijat 10

Degree Programme

Bachelor's Degree Programme in Service Business

Mode of delivery

Face-to-face

Unit

School of Business
Services Marketing (HMAB1000-3006), 30.01.2023 – 19.05.2023,
5 cr (ZJAMPT22SM, ...) — Online learning + -
Language of instruction

English

Timing

30.01.2023 - 19.05.2023

Lecturer(s)

Janne-Valtteri Nisula

Planned learning activities, teaching methods and guidance

Lectures, exercises, group work, exam

Learning materials and recommended literature

Wilson A., Zeithaml V., Bitner M. & Gremler D. 2016. Services Marketing: integrating customer focus across the firm (Third/Fourth European Edition). New York: McGraw-Hill Education
The e-book version can be read via Janet, there is a link for it, you need to log in with Haka (Jamk login data).
https://janet.finna.fi/Record/jamk.993662044506251

Exam dates and re-exam possibilities

Exam dates will be confirmed in the beginning of the course.
Exam May
1st Exam retake X. May
2nd Exam retake X. June

Learning assignments and student workload

135h

Enrollment

01.11.2022 - 05.01.2023
Groups
- ZJAMPT22SM
- MPT22SM
Alternative learning methods

No alternative versions.

Seats

0 - 45

Assessment methods

Avoin amk 10 sisältyy max-paikkoihin.

Vaihto-opiskelijat 10

Degree Programme

Bachelor's Degree Programme in Service Business

Mode of delivery

Online learning

Share of virtual studies

5 cr

Unit

School of Business
Palvelujen markkinointi (VAIN CAMPUSONLINE OPISKELIJOILLE,) (HMAB1000-3008), 24.10.2022 – 31.07.2023,
5 op (ZJA23KM, ...) — Verkko-opetus + -
Opetuskieli

Suomi

Ajoitus

24.10.2022 - 31.07.2023

Opettaja

Sari-Maarit Peltola, Laura Salo

Opetusmenetelmät ja ohjaus

Opintojakso suoritetaan itsenäisesti yksilötehtäviä tekemällä.

Oppimateriaali ja suositeltava kirjallisuus

Wilson A., Zeithaml V., Bitner M. & Gremler D. 2016. Services Marketing: integrating customer focus across the firm (Third European Edition). New York: McGraw-Hill Education. Kirja on lainattavissa e-kirjana Janetin kautta (kirjautuminen Haka-tunnisteen kautta, Jamk login data) osoitteessa https://janet.finna.fi/Record/jamk.993662044506251

Muu opiskelumateriaali (blogikirjoitukset, podcastit, videot, tilastot ja tutkimusraportit) Moodlessa.

Opiskelijan oppimistehtävät ja ajankäyttö

Yhteensä 135 h. Opintojakso suoritettavissa 24.10.2022-31.7.2023 välisenä aikana.
Ryhmä
- ZJA23KM
- MPT21SM
- MPT20S1
- ZJK22SM
- MPT21S1
- MPT19SA
- MPT19S1M
- ZJA22SM
- MPT20SM
Toteutuksen valinnaiset oppimistavat

-

Arviointimenetelmät

Avoin amk 10

Campusonline 500

Tutkinto-ohjelma

Palveluliiketoiminta (AMK)

Toteutustapa

Verkko-opetus

Virtuaaliosuus

5 op

Vastuuyksikkö

Liiketoimintayksikkö
Show all (3) Hide

You will learn the principles of services marketing and how a successful service business works. You will learn how to build a holistic understanding of service business.You will learn the impact and importance of service design in marketing.

The use of service quality thinking in analysing customer experience
Service marketing differenses from product marketing
Analysyses of markets and the basics of marketing research
Basics of consumer behaviour and decision-making
Marketing communication and advertising
Personal selling business to business context
User experience and digital marketing

0-5

Adequate (1) - The student attempts to demonstrate his/her theoretical and conceptual knowledge. Command of the subject area remains unclear. The student fails to show a convincing ability to apply theory to real-life situations or communicate effectively. The planning and implementation of the group project including the scheduling have been only partly student-led. The group requires extensive supervision with many basic issues. The aims of the project have been partially achieved. Group communication in oral, written and digital format has clear weaknesses and the structure is not organised.

Satisfactory (2) - The student shows a degree of theoretical and conceptual knowledge of the subject area. Central concepts have been defined satisfactorily. The student has an obvious overall command and understanding of the subject area but fails to show a convincing ability to apply theory to real-life situations. The student has some weaknesses in communication skills. Within a team environment, the student contributes to the content and is a dependable team member. The planning and implementation of the group project including the scheduling have been student-led. The group requires close guidance with basic issues. The aims of the project are achieved rather well. Group communication in oral, written and digital format has some weaknesses. The structure is logical.

Good (3) - The student shows theoretical and conceptual knowledge of the subject area at a relatively clear level. Central concepts have been defined fairly well. The student displays a competent command of the subject area. The student shows adequate but general ability to apply theory to real-life situations. The student can communicate effectively. Within a team environment, the student contributes to the content adequately and participates actively in group meetings. The group delivers the project fairly independently under supervision. The aims of the project are achieved and the results have some significance. Group communication in oral, written and digital format is comprehensible and the structure is descriptive.

Very good (4) - The student shows great theoretical and conceptual knowledge of subject area. Central concepts have been defined very well and the student displays a very good command and understanding of the subject area. The student demonstrates a competent ability to apply theory to real-life situations and the ideas are worth implementing. The student shows superior communications skills. Within a team environment, the student contributes to the content, providing relevant sources of information, and is supportive of others and allows them to participate. The group delivers the project independently under supervision. The aims of the project are achieved well and the results are fairly significant. Group communication in oral, written and digital format is fluent, almost error free and precise.

The student shows exceptional and detailed theoretical and conceptual knowledge of the subject area. The student demonstrates an advanced ability to apply theory to real-life situations and expresses ideas that have significant value for implementation. The student shows superior communications skills with critical argumentation.
Within a team environment, the student contributes to the content extensively, providing new and relevant sources of information and is supportive of others and shows leadership skills. The group delivers the project independently under supervision. The aims of the project are achieved very well and the results are significant. Group communication in oral, written and digital format is fluent, impressive, error free and precise.

Services marketing, 5 cr - HMAB1000

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