Experience Design (MTMW2200)

Experience Design, 5 cr - MTMW2200

Experience Design (MTMW2200-3003), 09.01.2023 – 17.03.2023,
5 cr (MTM21S1) — Face-to-face + -
Language of instruction

English

Timing

09.01.2023 - 17.03.2023

Lecturer(s)

Susanna Nuijanmaa

Planned learning activities, teaching methods and guidance

Lectures
Individual assignment
Group assignment

Learning materials and recommended literature

Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres

Tarssanen, S. (edit.): Handbook for Experience Stagers

Current articles provided by course tutors.

Campus

Main Campus

Exam dates and re-exam possibilities

No exam

Learning assignments and student workload

Lectures 48 hrs
Individual and group assignments 87 h

Total 135 hours

Enrollment

01.11.2022 - 05.01.2023

Content scheduling

1. Part: Theoretical framework
2. Part: Implementing theory to practice
3. Part: Presentations
Groups
- MTM21S1
Seats

0 - 50

Assessment methods

Individual assignment evaluated 0-5

Group work evaluated 0-5

Other assignments evaluated as passed-failed

Degree Programme

Bachelor's Degree Programme in Tourism Management

Mode of delivery

Face-to-face

Unit

School of Business

Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.

• Experience economy
• Analyzing meaningful experiences
• Experience design and development

The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

4 (Very Good) The student can analyze various customer data in meaningful experience services development.

3 (Good) The student can choose customer data in development process of the meaningful experience services.

2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.

1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

Experience Design, 5 cr - MTMW2200

Upcoming implementations