English
28.08.2023 - 19.12.2023
Flipped classroom model will be used to implement this course.
Thus, pre-class learning is vital for successfully implementing the flipped learning model. At the course Moodle workspace, the teacher will provide students with lecture notes and other studying materials. Each student has to familiarise him/herself with the pre-class learning content. The teacher strongly suggests that students gather other resources and expose themselves to the focal subject area. In the classroom, the teacher will focus more on applying conceptual knowledge and encourage knowledge sharing among the students.
The course follows face-to-face (f2f) learning method where students participate in lectures, workshops and other study activities organized in classroom.
Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.
Additional Material / Recommended Reading Material
Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
The teacher incharge will provide you with the lecture notes that contains academic literature, videos, blogs, short article, etc. related to the focused topics.
Main Campus
The final item of assessment in the sustainable brand management course is the individual project. For an individual project, students need to develop a brand marketing communication plan. The brand communication plan include use of marketing communication tool both traditional and digital tools to build brand. For students to prepare a brand marketing communication plan, they may consider one question of their choice from the lists below:
a) As a customer, you are the recipient of brand marketing communication, select a company that you like and describe its brand marketing communication, secondary association and suggest the ways to improve it?
or
b) If you are working in a company then you may consider this: What kind of brand marketing communication your company is using to build its brand and suggest the ways to improve it?
or
c) If you want to open your own company: Make a brand marketing communication plan for your own company using marketing communication tools both traditional and digital to build brand and secondary association.
General instruction
The plan should be a maximum of ten pages in length (including cover page and contents). The plan should be written according to JAMK reporting instructions.
135 hours
- Lessons 32 h
-Assignments, presentations 48
-Independent reading and research 55
01.08.2023 - 24.08.2023
0 - 50
Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management
Face-to-face
0.00 cr
0.00 cr
School of Business
English
12.02.2024 - 20.05.2024
Flipped classroom model will be used to implement this course.
Thus, pre-class learning is vital for successfully implementing the flipped learning model. At the course Moodle workspace, the teacher will provide students with lecture notes and other studying materials. Each student has to familiarise him/herself with the pre-class learning content. The teacher strongly suggests that students gather other resources and expose themselves to the focal subject area. In the classroom, the teacher will focus more on applying conceptual knowledge and encourage knowledge sharing among the students.
The course follows face-to-face (f2f) learning method where students participate in lectures, workshops and other study activities organized in classroom.
Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.
Additional Material / Recommended Reading Material
Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
The teacher incharge will provide you with the lecture notes that contains academic literature, and other useful academic studying materials.
Main Campus
The final item of assessment in the sustainable brand management course is the individual project. For an individual project, students need to develop a brand marketing communication plan. The brand communication plan include use of marketing communication tool both traditional and digital tools to build brand. For students to prepare a brand marketing communication plan, they may consider one question of their choice from the lists below:
a) As a customer, you are the recipient of brand marketing communication, select a company that you like and describe its brand marketing communication, secondary association and suggest the ways to improve it?
or
b) If you are working in a company then you may consider this: What kind of brand marketing communication your company is using to build its brand and suggest the ways to improve it?
or
c) If you want to open your own company: Make a brand marketing communication plan for your own company using marketing communication tools both traditional and digital to build brand and secondary association.
General instruction
The plan should be a maximum of ten pages in length (including cover page and contents). The plan should be written according to JAMK reporting instructions.
135 hours
- Lessons 32 h
-Assignments, presentations 48
-Independent reading and research 55
0 - 50
avoin amk 3
Diploma in International Business Management
Face-to-face
0.00 cr
0.00 cr
School of Business
English
12.02.2024 - 20.05.2024
Flipped classroom model will be used to implement this course.
Thus, pre-class learning is vital for successfully implementing the flipped learning model. At the course Moodle workspace, the teacher will provide students with lecture notes and other studying materials. Each student has to familiarise him/herself with the pre-class learning content. The teacher strongly suggests that students gather other resources and expose themselves to the focal subject area. In the classroom, the teacher will focus more on applying conceptual knowledge and encourage knowledge sharing among the students.
The course follows face-to-face (f2f) learning method where students participate in lectures, workshops and other study activities organized in classroom.
Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.
Additional Material / Recommended Reading Material
Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
The teacher incharge will provide you with the lecture notes that contains academic literature, videos, blogs, short article, etc. related to the focused topics.
Main Campus
The final item of assessment in the sustainable brand management course is the individual project. For an individual project, students need to develop a brand marketing communication plan. The brand communication plan include use of marketing communication tool both traditional and digital tools to build brand. For students to prepare a brand marketing communication plan, they may consider one question of their choice from the lists below:
a) As a customer, you are the recipient of brand marketing communication, select a company that you like and describe its brand marketing communication, secondary association and suggest the ways to improve it?
or
b) If you are working in a company then you may consider this: What kind of brand marketing communication your company is using to build its brand and suggest the ways to improve it?
or
c) If you want to open your own company: Make a brand marketing communication plan for your own company using marketing communication tools both traditional and digital to build brand and secondary association.
General instruction
The plan should be a maximum of ten pages in length (including cover page and contents). The plan should be written according to JAMK reporting instructions.
135 hours
- Lessons 32 h
-Assignments, presentations 48
-Independent reading and research 55
0 - 50
avoin amk 3
Diploma in International Business Management
Face-to-face
0.00 cr
0.00 cr
School of Business
English
15.01.2024 - 28.04.2024
This is 100 % online course,
There will be online webinars on regular basis
We follow flipped - classroom agenda which is an innovative marketing education in the digital era
You are expected to familiarize yourselves with new and unfamiliar subject content in your own time PRIOR TO COMING TO THE ONLINE webinar
Pre-learning enables you to use the online-webinar time on task-based activities with peer students and lecturer
Traditional lectures are replaced with prerecorded lectures, videos, readings
Online webinars are primarily for interaction, rather than instruction
Keller, K. L. 2012. Strategic Brand Management. Building, Measuring and Managing Brand Equity, 4th edition, NJ: Prentice-Hall.
Kapferer, J.N. 2012. The New Strategic Brand Management. Advanced Insights & Strategic Thinking. Fifth Edition.
Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
Davis, John. Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
Keller K & Lehmann D, 2006, Brands and Branding: Research Findings and
Future Priorities. MARKETING SCIENCE, Vol. 25, No. 6, November-December 2006, pp. 740-759, ISSN 0732-23991 EISSN 1526-548X1061250610740 DOI 10.1287/mksc.l050.0153
ebook -Branding in the Inbound Age. A publication of HubSpot
One multiple -choice assignment
One portfolio assignment
135 h which includes online webinars, independent studying, completion of the portfolio assignment
To be informed on the Moodle learning environment
- One multiple -choice assignment in order to test your theoretical knowledge, assessment 0 - 5, 30% of your grade
- One portfolio, assessment 0 - 5, 70% of your total grade
This portfolio / report will be compiled by you as a result of active participation during the course. The content should base on existing theoretical literature and, thus, it contributes to learning how to apply theoretical knowledge to brand management -process
The process is led by the teacher
The structure, sources of information, template and assistance will be provided to you
Master’s Degree Programme in Business and Financial Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management
Online learning
0.00 cr
5.00 cr
School of Business