Lectures, group assignment and Independent study
Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall
Exam will be held at the end of the course during week 19, re-exam week 20.
The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities possible.
15.02.2021 - 28.05.2021
Lectures 20 h
Group assignment 46 h
Independent study 69 h
Total 135 h
Recognition of Prior Learning and Experience
Recognition of informal learning
More information in the degree regulations and the study guide.
0 - 40
Exchange students 5
Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
Bachelor's Degree Programme in Business Management