Customer oriented experiences (6op)

Arviointiasteikko

0-5

Tavoitteet

The student understands the meaning of creating meaningful experiences in service industries. He/she understands the general concepts and phenomena relating to experience services and is able to assess the requirements set by various types of tourists.

The student understands the significance of research and the connection between information collection method and the nature of the information. He/she is able to collect, interpret, analyse and structure information. He/she is able to process the information collected to create meaningful experiences.

Sisältö

• Targetgroup -thinking
• Experience economy
• Experience design process
• Basics in service design thinking
• Innovative research methods
• Analysis methods

Oppimateriaalit

- Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres - Fontana, A., Prokos, A. H., 2007. The interview : from formal to postmodern. Walnut Creek, California: Left Coast Press

Toteutuksen valinnaiset suoritustavat

Exam 50% Assignments 50%

Opiskelijan ajankäyttö ja kuormitus

Lectures 58 h Individual work 40 h Group work 64 h Total: 162

Arviointikriteerit, tyydyttävä (1)

The student
1 = recognises the significance of customer orientation and research data in the creation of meaningful experience services. She/he knows the basics in research data analysis.
2 = knows the basics of research data collection and analysis. She/he identifies the connection of the information analysed to the creation of meaningful experience services. She/he masters the basics in developing meaningful experience services.
3 = knows different customer data analysis methods and can utilise analysed customer data in development process of the meaningful experience services.
4 = show skills in reflection of various customer data analysis methods and innovativeness in meaningful experience services development.
5 = show skills in reflection of various customer data analysis methods and ability to utilise analysed customer data in meaningful experience service development. She/he shows innovativeness and ability to reason the choices made in the process.

Esitietovaatimukset

The student understands the concepts related to the basics of services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.