Curricula

Objective

The object of the course

When you take this course, you have learned the concept of value creation and what means the organization has at its disposal when making value propositions for its customers. You will learn to understand how cooperation between organisations and customer-oriented co-creation are carried out, and how to operate in networks. In addition, you will learn how value can be produced responsibly in various networks and environments. You recognize different pricing models and understand the company's pricing processes. You also understand value creation as an element of pricing and know how to justify different pricing decisions.

Competences

Business competence. The students have a broad-based understanding of the business.

Ethics. The student is able to influence society based on ethical values.

The learning objectives of the course

After completing the course, you will understand value creation from a broader, responsible perspective and recognize the processes of value creation. You know how to apply knowledge in such a way that you recognize unexploited opportunities for value production in organizations. You understand the importance of co-creation in a networking operating model.
You also know how to price products and services based on value.

Content

You will obtain tools and new ways to develop responsible value creation, supply chains and pricing.
- The concept of value and where, how, by whom, when and why value is produced, taking into account the responsibility perspective.
- Fundamentals of value and supply chains
- Cooperation between companies, business networks and their development
- Computing the price and justifying the pricing decisions.
- Value-based pricing

Assessment criteria, satisfactory (1)

Sufficient 1
The student recognizes different aspects of value creation from practical case examples and remembers different aspects of the value creation process also from the perspective of responsibility. He presents some scattered arguments about the connection between responsibility and value creation in pricing decisions. The student is able to use pricing and value creation tools concisely or inadequately

Satisfactory 2
The student understands different perspectives on value creation and working in networks and is able to compare different practical case examples with each other. They are able to conceptualise the different aspects of the responsible value creation process. They are able to justify the connection between responsibility and value creation in pricing decisions. The student is able to use pricing and value creation tools.

Assessment criteria, good (3)

Good 3
The student understands different perspectives on value creation and working in networks and is able to solve practical situations by applying information taking the context into account. They are able to solve various practical case examples. They are able to conceptualise the different problems of the value production process and identify related societal perspectives. They are able to apply the connection between responsibility and value creation in pricing decisions. The student is able to use pricing and value creation tools fluently.

Very Good 4
The student is able to analyze different perspectives of value creation and is able to draw conclusions from case examples taking the context into account. They consistently identify the different stages of the value creation process and draw conclusions related to societal perspectives. The student explains the motives and reasons for the connection between responsibility and value creation in pricing decisions. The student is able to use pricing and value creation tools almost flawlessly.

Assessment criteria, excellent (5)

Excellent 5
The student is able to examine the different perspectives of value creation and working in networks extensively and is able to draw thoughtful conclusions from case examples, taking the context into account. They present conclusions about the different stages of the value creation process, which are based on the information provided, but they are also able to defend their own opinions. They will be able to collect information in a new way and propose alternative societal and/or responsible solutions. The student describes extensively and critically the motives and reasons for the connection between responsibility and value creation in pricing decisions. The student is able to use pricing and value creation tools flawlessly.

Materials

Grönroos, C. (2017). On Value and Value Creation in Service: A Manage-ment Perspective. Journal of creating value, 3(2), 125-141. https://doi.org/10.1177/2394964317727196

Simon, H., Orvomaa, M., Jonason, A., Mörée, F., & Lähdesmäki, J. (2021). Hinnoittelun voima: Miten kaikki pyörii hinnan ympärillä. Alma Talent.

Valkokari, K., Valjakka, T., Hakanen, T., Kupi, E. & Kaarela, I. 2014. Palvelu-verkoston kehittämisen työkirja. viitattu 8.1.2024.https://publications.vtt.fi/julkaisut/muut/2014/VTT_Palveluverkoston_kehittamisen_tyokirja.pdf

Työ- ja elinkeinoministeriön opas 4/2018. Arvoa synnyttävän liiketoiminnan lähteillä. Verkkojulkaisu