The course is held in autumn once a week for 2.5 hours.
Face-to-face learning and distance learning
Flipped classroom model will be used to implement this course.
Thus, pre-class learning is vital for the successful implementation of the flipped learning model. At the course workspace, the teacher will provide you with lecture notes and slides. Each student has to familiarise him/herself with the pre-class learning content. I strongly suggest that students should also gather some other resources and expose themselves to the focal subject area. In the classroom, we will put a greater focus on applying conceptual knowledge rather than factual recall or straight transfer of the information.
Required Text Book
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of marketing: 7th European edition.
In the classroom, we will learn marketing concepts by discussing the marketing stories of real companies, critical-thinking exercises, sharing advice and thoughts with peers to mention a few. Outside class, students will work individually on weekly Individual assignments that comprise of multiple-choice questions (MCQ's), essay questions and short case analysis. Also, students in groups will work to solve the company cases and present their analysis in the classroom.
Please check the learning platform on a regular basis for learning material.
This field shows as ‘Working life connections’ to the students.
Various kinds of introductions to working life, alumni cooperation, visiting lecturers, excursions (virtual or physical), etc. can be described here.
The final exam will be a conventional exam, where all students have to attempt the exam without using any material such as books, course material and online sources. The final exam will be organised at the end of the course. All student will also be provided with the opportunity to re-take the exam.
Lectures by international guest lecturers
31.08.2020 - 18.12.2020
Marketing course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.
Below are the details of the student's workload in hours
Lectures 30 hour
Virtual studies 30 hour
Weekly individual assignments 15 hour
Group assignments 25 h
Independent study 35 h
Total of 135 hours
03.08.2020 - 30.08.2020
You can check the progress and schedule of the implementation if different kinds of phasing is involved (lab exercises, introductions to working life, etc.); indicate when they are scheduled to take place during the course implementation.
Example: Mark here if you have 2 hours per week for the whole group and another two for the split group.
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.
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OLGA FILLS THESE FIGURES!
Avoin AMK (Open UAS) 5
Bachelor's Degree Programme in International Business
Face-to-face, Online learning