Online teaching via Moodle platform
Teaching is conducted completely online with the use of recorded lectures, articles, assignments and a learning diary.
Shank, M. D. & Lyberger, M. R. (2022). Sports marketing: A strategic perspective (6th edition.). Routledge.
Smith, A. & Stewart B. 2015. Introduction to Sport Marketing. 2nd ed. Routledge.
PwC's Sports Survey. A market report discussing sports marketing phenomenon and trends.
Gladden & Funk. Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty.
Chadwick & Burton. Ambush Marketing in sports: An assessment of implications and management strategies.
13.02.2023 - 26.05.2023
06.02.2023 - 12.02.2023
0 - 40
Avoin amk 5
Exchange Students 5
Campusonline 20 (not translated)
Bachelor's Degree Programme in Business Management
School of Business