Event Management (5 cr)

Evaluation scale

0-5

Objective

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Location and time

Monday 13.15-16.30 Classroom R35G301
Thursday 8.00-9.30 Classroom R35F207
Rajakatu Campus


Schedule and Topics:
30.8. Introduction to the course and dividing the groups
2.9. Group work planning (no contact lecture)
6.9. Introduction to Events / Types of Events
9.9. Planning the Events (Pre-Present-Post, Target Group, Venue)
13.9. Content and Concept Design of the Event (+ Mr. Julius Meriläinen video greetings)
16.9. Event Production with Ms. Linda Mankki
20.9. Legal and Financial aspects of Events (+Ms. Jenni Roivas video greetings)
23.9.. Guest lecture from the Event Industry with Mr Jani Fagerroos
27.9. Security and Safety of the Events with Mr. Janne Mönkkönen
30.9. Marketing the Events & Customer Journey
4.10. Finalising the course assignment
7.10. Presentations
11.10. Presentations
14.10. Presentations
18. & 21.10. Autumn holiday, no contact
25.10. Outro (no compulsory, join if you want)

Materials

The materials will be provided by the lecturer.

Teaching methods

*Please note, due to Covid-19 the students are required to use mask in the classroom. If this is not possible there is a possibility to complete the course remotely/independently. Thank you for your understanding.

Method of learning:

There are two ways of completing the course. Face 2 face at the classroom or completely remotely/independently.

The course schedule is planned for the face 2 face method.

The independent studies only have the final deadline for the assignments. Please see them at Moodle.

The course will be arranged by the flipped learning method.

One of the most exciting advancements in the modern classroom is flipped learning. It hinges on the idea that students learn more effectively by using class time for small group activities and individual attention. Teachers then assign students lecture materials and presentations to be viewed at home or outside of the classroom day, prioritizing active learning.

“Less ‘sit and listen’ equals more ‘do and learn’ — and the flipped model is making class time more enjoyable, productive and engaging for students and teachers.” — The Flipped Institute

http://www.flippedlearning.fi/p/kaanteinen-oppiminen_12.html

So your job is to listen/watch the theoretical lectures at home and we will work with your group works and learning diaries at the classroom. Therefor you can watch the theoretical lectures where ever you want in your own time (before the next lecture) and then you will always have a guidance to do your assignments during the contact lectures. This also makes the group work easier as there is dedicated time reserved to this on your study schedules. 3

Completion alternatives

There is a possibility to complete this course completely remotely/independently. Please see the instructions from the Moodle.

Assessment criteria, satisfactory (1)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Assessment criteria, good (3)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Assessment criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Qualifications

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Further information

Open UAS 5 (included in the total capacity)
Exchange students: 5 (included in the total capacity)