From Idea to Product in Cultural Tourism (5 cr)
Code: MT00BJ70-3001
General information
Enrollment
10.02.2021 - 28.02.2021
Timing
12.04.2021 - 03.06.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
Liiketoimintayksikkö
Teaching languages
- English
Seats
0 - 20
Degree programmes
- Bachelor's Degree Programme in Tourism Management (AMK)
Teachers
- Susanna Nuijanmaa
Groups
-
HBI18S1Degree Programme in International Business
-
MTM21VKBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
-
HBI19S1Degree Programme in International Business
-
HBI20S1Bachelor's Degree Programme in International Business
-
ZJK21KMKorkeakoulujen välinen yhteistyö, MARATA
-
ZJA21KMAvoin AMK, marata
-
MTM20S1Bachelor's Degree Programme in Tourism Management
-
MTM19S1Bachelor's Degree Programme in Tourism Management
-
HBI18K1Degree Programme in International Business
Objective
During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.
Content
Cultural tourism products
service design process and tools
customer insight
innovation methods
concepts
Location and time
Online course in Moodle
Oppimateriaali ja suositeltava kirjallisuus
Stickdorn Marc. 2012. This is service design thinking
Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design
Moriz Stefan. 2005 London. Service design, Practical access to an evolving field
Current materials provided by course tutors
Teaching methods
Webinars
Individual assignments
Group assignments
Student workload
Individual assignment 40 hours
group work 85 hours
webinars 10 hours
Total 135 hours
Further information
Avoin amk: 10
Campus Online: 20
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
1 (Adequate)
Student recognises the service design process and cultural tourism products. The student is able to evaluate the customer-centric nature of products. The student works in a project but does not meet the goals.
2 (Satisfactory)
The student recognizes the service design process and is able to utilize the basic tools in designing cultural tourism products. He/she is able to evaluate the success factors involved with products. He/she can work in a project with a team and takes care of his/her duties. He/she can identify what interferes with his/her creative ability.
Arviointikriteerit, hyvä (3-4)
3 (Good)
Student understands the service design process and is able to use the tools comprehensively in designing cultural tourism product. The student is able to evaluate the success factors, and innovation business opportunities. He/she is competent in project work and works effectively towards meeting the project goals. He/she is able to improve his/her creative ability
4 (Very good) Student can manage the service design process and is able to use tools in innovative way in desining cultural tourism product. The student is able to evaluate the success factors and business innovations. He/she is able to determine creative and responsible solutions to problems. He/she can manage projects responsibly. He/she is able to improve his/her creative ability.
Assessment criteria, excellent (5)
5 (Excellent)
Student can manage service design process and develop cultural tourism products according to it. The student is able to evaluate success factors and business opportunities. Student uses innovative approach. He/she works responsibly and is able to anticipate problems related to the project and its result. He/she can manage projects and utilize the competence of the team optimally.
Qualifications
The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.
Further information
The course is studied online in Moodle studying environment