Entrepreneurship (3 cr)

Evaluation scale

Pass/Fail

Content scheduling

Contact implementation
2*45 min start seminar
3*45 min workshop
3*45 min workshop
3*45 min workshop
3*45 min workshop
3*45 min workshop
3*45 min end seminar

Objective

The following contents of learning outcomes fulfill requirements of EA-TS and EA-KU.
1. The students know the concept of internal entrepreneurship, what it means to become an entrepreneur and the significance of entrepreneurship and innovations in society.
2. The students understand the principles of profitable business activities and the business logic of their field.
3. The students understand the role of customership in business and other activities and know how to apply that knowledge to identify customers for their own know-how.
4. The students demonstrate an ability to manage themselves in an entrepreneurial way in a customer-oriented group.
5. The students know how to identify needs in customer-service situations and services and how to develop these into product opportunities (or business opportunities).
6. The students recognise and understand their own capacities and attitudes concerning entrepreneurship.
7. The students are aware of and capable of utilising the JAMK entrepreneurship and innovation environments and related support services.

Content

Most of the entrepreneur section is completed in school-, department- or degree-programme-specific groups. During the course, students use their own experiences, observations and acquired knowledge to establish an understanding of individual market needs or demand for which they develop their own solution (product concept). In small groups, the students examine the business potential of their idea and share the ideas of their groups and their chances of success with the other students on the course. The ideas are tested with potential customers and further developed on the basis of the feedback received. The development and communication tools used are the Business Model Canvas and the Value Proposition Canvas. The students acquire basic information on entrepreneurship and profitable business in functional ways. The students test their capacity for entrepreneurship and expand their understanding of their field with real business cases.

Materials

Blank,Dorf: The Startup Owner's Manual
Osterwalder&al.: Value Proposition Design
Osterwalder&Pigneur: Business Model Generation

Teaching methods

Learning methods
- Flipped learning
- project learning

The course includes workshops, group work, independent work, coaching and expert lectures. Studies and teaching involve co-operation with companies and entrepreneurship partners / networks in the region (eg Jyväskylän Yritystehdas, JES, EduFutura). The most important part of learning is your own activity and its self-assessment. You will always be prepared for meetings (such as lectures, group work). The course supports a learning culture where you, as individual and in groups, learn to face and deal with uncertainty and failure with the support of mentors, and to strengthen risk-taking, courage and decision-making, as well as the ability to put things into practice and achieve them purposefully. You work in a small group where you give birth to a business idea. You evaluate the business potential and customer value of the idea.

Exam schedules

There are no exams in this course.

Student workload

1. Your entrepreneurial traits (15%)
2. Active participation in group work, business idea development (70%)
3. Descriptions of activities, presentations of results and outputs (eg presentation of business idea) and evaluations of own and group activities (15%)

Full-time students: Workshops 20h, independent work 20h and group work 41h
Multiform students: Webinars and supervision 20h, independent work 20h and group work 41h

Assessment criteria, satisfactory (1)

The assessment of learning is enhancement-led evaluation. The assessment is based on learning objectives, quality and criteria, and self-evaluation by the student plays an important role in the process. The assessment targets are described under ‘Attainments’.
The learning outcomes are assessed in relation to the learning objectives of the course.

Qualifications

-

Further information

Open UaS 10

The course is implemented through project based learning, in which the lectures, group work and independent work complement each other. Assessment methods include direct feedback from the supervisor, self- and peer review and final feedback.