Course follows combined face-to-face and distance learning methods where students participate in lectures, workshops and other study activities organized in classroom and in virtual study environments such as Zoom and Moodle. Furthermore, a student also completes individual and group assignments as supplementary independent studies utilizing virtual study platforms and materials.
Upon completion of the course student prepares two individual assignments which are pre-assignment and book chapter reviews concerning two course books.
In addition, students prepare a SBI -based service and event development plan as a group work and deliver a presentation and hand in a written report of the plan. Group works are connected to actual market environments and data.
Students' learning is assessed through exam and book reviews (50 %), group assignment (40 %) and peer evaluation (10 %).
Green, F. 2019. Winning with data: CRM and analytics for the business of sports. Routledge.
Harrison, C.K. & Bukstein, S. 2017. Sport business analytics: using data to increase revenue and improve operational efficiency. Taylor & Francis.
Reason, B., Løvlie, L. & Flu, M. B. 2016. Service design for business: a practical guide to optimizing the customer experience. John Wiley & Sons.
Osmo Laitila, Mari Karjalainen
Group works are assigned by sports organizations and students utilize research data in their group work assignment.
Exam takes place on week 14. Exam is based on lecture and workshop topics and to the course literature. Exam is completed as a written individual work.
In case student does not pass the exam or with a justified reason does not participate to the first scheduled exam a person has a right for maximum two retakes within 1 month after the first exam date.
Course is in English and internationalization actualizes through studying and working together with international exchange students.
15.02.2021 - 28.05.2021
One credit corresponds to an average of 27 hours of student work, which means that the total work load in the course equals to approximately 135 hours.
Student work load is distributed accordingly;
Lectures and workshops including preparations and completing small assignments 50 hours
Independent studies including individual assignments and group assignment 65 hours
Virtual studies 20 hours
Course content is a combination of weekly meetings in a form of lectures and workshops.
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.
0 - 40
Exchange students 10
Course is part of Sport Business Management study track.
Bachelor's Degree Programme in Business Management