Media and Public RelationsLaajuus (5 op)

Osaamistavoitteet

On completion of the course, the students will understand the basics of public relations and the diversity of relations to be taken care of. They will be aware of how the media work and understand the local media landscape.
They will be able to write a publicity plan and make a press release. They will know how to prepare for an interview and have basic skills of being a spokes person.

Sisältö

The theory will give students an introduction to Public Relations and the media. In an introduction to Public Relations the approach of relationship management is explained and the diversity of the stakeholders. Also sponsorship and planning of campaigns are discussed.
The students will get an overview of the media landscape in the country concerned, media usage, basic journalism and editorial processes, laws and rules for meeting the press and practical advice for different types of contact with journalists.
The practical part of the course teaches how to handle media relations in effective and ethical ways. Attention will be given to the publicity plan, writing a press release and press interviews.

Esitietovaatimukset

International Marketing

Arviointikriteerit, tyydyttävä (1)

o excellent (5) students show an excellent understanding of the key issues and their work is very well-produced
o good (3-4) students understand the main processes and concepts and their work is of a reasonable standard
o satisfactory (1-2) students gain and demonstrate enough knowledge to pass the course