Experience IndustryLaajuus (5 op)

Osaamistavoitteet

Upon the completion of the course a student is
• able to gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information (IS1)
• apply proven theoretical and conceptual knowledge of global business challenges in multicultural contexts. (PS1)

Sisältö

On the basis of the concepts of “creative industries” and the “experience economy” the course presents an introductory overview of theories about creative and experience economy. The applications of the experience marketing and the strategic role of creativity for future competitiveness will be in focus. The distinctive features of experience concept from other internal consumer constructs in marketing will be explored.

Esitietovaatimukset

Completed first year-studies

Arviointikriteerit, tyydyttävä (1)

Excellent (5) Intellectual Skills:
The student is able to demonstrate excellent understanding in how to gather, analyse, and evaluate business data and information as well as transform empirical data into useful and actionable information within these specific business.
Practical Skills: The student is able to apply proven theoretical and conceptual knowledge of music and media business challenges in multicultural contexts very well.
Very good (4) Intellectual Skills:
The student is able demonstrate very good understanding in how to gather, analyse, and evaluate business data and information as well as transform empirical data into useful and actionable information within these specific business.
Practical Skills: The student is able to apply in a correct and good manner proven theoretical and conceptual knowledge of music and media business challenges in multicultural contexts.
Good (3) Intellectual Skills:
The student is able demonstrate solid understanding in how to gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information within these specific business.
Practical Skills: The student is able to apply fairly well proven theoretical and conceptual knowledge of music and media business challenges in multicultural contexts.
Satisfactory (2) Intellectual Skills:
The student is able to gather, analyse, and evaluate business data and information but has challenges in transforming empirical data into useful and actionable information with within these specific business.
Practical Skills: The student has some difficulties in applying theoretical and conceptual knowledge of music and media business challenges in multicultural contexts.
Sufficient (1) Intellectual Skills:
The student is able to gather, analyse, and evaluate business data and information but has difficulties in transforming empirical data into fairly useful and actionable information within these specific business.
Practical Skills: The student has obvious difficulties in applying theoretical and conceptual knowledge of music and media business challenges in multicultural contexts.
 Failed (0 Intellectual Skills:
The student is not able to gather, analyse, and evaluate enough business data and information in a reliable way and is not able to transform empirical data into useful or actionable information within these specific business.
Practical Skills: The student has great difficulties in applying theoretical and conceptual knowledge of music and media business challenges in multicultural contexts.