Visual CommunicationLaajuus (5 op)

Osaamistavoitteet

The students have a basic knowledge and tools for dissecting modern media surroundings and the visual perception used in international marketing and interactive communication. The students understand the requirements of media for visual images used in various contexts. They are able to combine the general theories of the field with actual visual processing. They are familiar with the various fields of research in visual planning and master the basic structures and use of the Internet, as well as the principles of digital graphic processing.

Sisältö

The course offers an introduction to basic definitions, roles and methods in visual surroundings with the help of practical applications. The course introduces the visual communication as a tool for creative and effective music marketing.

Esitietovaatimukset

Completed year studies

Arviointikriteerit, tyydyttävä (1)

o excellent (5) students show an excellent understanding of the key issues and their work is very well-produced
o good (3-4) students understand the main processes and concepts and their work is of a reasonable standard
o satisfactory (1-2) students gain and demonstrate enough knowledge to pass the course