Music and Media Enterprise and Business PlanningLaajuus (5 op)

Osaamistavoitteet

Students will acquire a sound knowledge of the considerations and analyses that must be carried out in order to start one’s own business. A business and financial plan forms the foundation for implementing a business idea, and it is necessary in order to raise the capital needed to start a business. The focus will be on the music/entertainment business, and its distinctive characte

Sisältö

During the course, students will write their own business plans which should address practical concerns such as establishing, running and managing a business. Key words are: Market plan (market analysis), strategy (marketing strategy, business strategy), organization, financial plan (cost analysis, profitability, risk assessment).

Esitietovaatimukset

compulsory first and second year studies

Arviointikriteerit, tyydyttävä (1)

Excellent (5) Knowledge and Understanding :The student demonstrates his/her theoretical and conceptual knowledge in detail. Central concepts have been defined with precision. The student displays a clear command of the subject area. Intellectual skills. An explicit and focused research approach, in which the objectives are clear and set correctly regarding the problem, has been created. Practical Skills: The student shows an advanced ability to transform theory into applicable real-life situations. The ideas have significant value for implementation.

Very good (4)
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge fluently. Central concepts have been defined very well. The student displays a good command and understanding of the subject area. Practical Skills: The student shows competent ability to transform theory into applicable real-life situations. The ideas are worth implementing

Good (3)
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge at a relatively clear level. Central concepts have been defined rather well. The student displays a competent command of the subject area. Practical Skills: The student shows adequate but general ability to transform theory into applicable real-life situations.

Satisfactory (2)
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge at a reasonably clear level. Central concepts have been defined satisfactorily. The student has an obvious overall command of the subject area. Practical Skills:The student shows a basic ability to transform theory into applicable real-life situations.

Sufficient (1)
Knowledge and Understanding :The student attempts to demonstrate his/her theoretical and conceptual knowledge. However, command of the subject area remains unclear. Practical Skills:The student fails to show a convincing ability to transform theory into applicable real-life situations.