Launch PadLaajuus (5 op)

Osaamistavoitteet

Upon completion of this special project study module the students participating to a 8-week entrepreneurial program (in the role of assistant coach) is able to understand the main challenges facing a young technology-based start-up company. In collaboration with start-up companies/entrepreneurial teams the students learn to find alternative solutions for business development of a new venture. The areas cover of strategic planning, IP and technology strategy, value network configuration, marketing and sales, manufacturing and operations, staffing and financial planning. Student also will be able to design and perform an effective business presentation for a real-life star-up business.

Sisältö

• Strategic Planning: 1-5 year Strategic Action Plan with exit strategy plan
• Technology, Intellectual Property and Product Planning
• Marketing and Sales planning for High-Tech markets
• Competitive strategies, Planning and Execution Alliance and Partnership relations
• Operational, management structure & practices and manufacturing planning
• Financial Planning: 1-5 year pro forma financial planning, role of Venture Capital + other sources of external financing
• Presentation skills (elevator speeches, 15 minute business presentation planning and execution)

Esitietovaatimukset

Successfully passed 1st and 2nd year Business studies.

Arviointikriteerit, tyydyttävä (1)

The students will be assessed based on the capability they show in understanding the key concepts and tools covered by the course, and on their participation and commitment to the course activities