Internet and Mobile MarketingLaajuus (5 op)

Osaamistavoitteet

The students are able to assess the suitability of the Internet and social media for the marketing of a company. They are able to create an implementation plan for an Internet service as part of a company's marketing plan and/or to create an integrated marketing plan for a company's Internet service. They can analyze and assess the effectiveness and profitability of an Internet service and to conduct studies to determine profitability. They are able to reach mobile and unstable clients with mobile tools, in a mobile world. They are able to react in their plans to uncertainty and to utilize new mobile tools. The students participate in the R&D activities of the centre of expertise of the School of Business Administration in accordance with the objectives of the course.

Sisältö

The relations between the sub-sectors of marketing and an Internet service, network marketing and campaigns, virtual distribution options, network customers, network business, e-commerce sites, network ethics, mobility and constant change as social values, information networks and availability, user interfaces and interaction, Internet and mobile service concepts and social media applications as marketing tools. Rules and laws of the mobile and internet marketing, copyrights and ethics in networks and new media.

Esitietovaatimukset

The student is familiar with the basics of marketing and is able to analyze, plan, implement and measure interactive selling process and profitable customer relationship and CRM process.

Arviointikriteerit, tyydyttävä (1)

Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, Level 6. The assessment criteria for individual courses are given in an annex to the implementation plan of the course.