Curricula

Objective

Students are able to realistically assess the profitability of their business ideas, as well as their own capacity to implement them. To assess the profitability the student should be able to draw up a preliminary business plan, the necessary calculations, and a sales and / or marketing plan.

Content

A business plan, commercialisation, pricing, market analysis, competitor analysis, marketing and sales plan, profitability calculations, sources of funding.

Qualifications

Students have a business idea on which they will be working during coaching.

Students are admitted to the JAMK Pre-Incubator by their applications.

Assessment criteria, satisfactory (1)

Pass / fail
The assessment will be done in relation to the learning outcomes.