Curricula

Objective

Upon the completion of the course a student is
- able to gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information (IS1)
- apply proven theoretical and conceptual knowledge of global business challenges in multicultural contexts. (PS1)

Content

The course will discuss the market analysis in international context and offer tools for doing market analysis. Within the module students will perform market analysis for a case Company. In addition, market entry strategies and partner search possibilities will be discussed.

Qualifications

Compulsory first year business studies.
Comprehensive first year studies completed.

Assessment criteria, satisfactory (1)

Adequate 1
Intellectual Skills: The student is able to gather, analyse, and evaluate business data and information but has difficulties in transforming empirical data into fairly useful and actionable information within this specific business.
Practical Skills: The student has obvious difficulties in applying theoretical and conceptual knowledge of market analysis in international contexts.

Satisfactory 2
Intellectual Skills: The student is able to gather, analyse, and evaluate business data and information but has challenges in transforming empirical data into useful and actionable information with within this specific business.
Practical Skills: The student has some difficulties in applying theoretical and conceptual knowledge of market analysis in international contexts.

Assessment criteria, good (3)

Good 3
Intellectual Skills:The student is able demonstrate solid understanding in how to gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information within this specific business.
Practical Skills: The student is able to apply fairly well proven theoretical and conceptual knowledge of market analysis in international contexts.

Very good 4
Intellectual Skills:The student is able demonstrate very good understanding in how to gather, analyse, and evaluate market data and information as well as transform empirical data into useful and actionable information within this specific business.
Practical Skills: The student is able to apply in a correct and good manner proven theoretical and conceptual knowledge of market analysis in international contexts.

Assessment criteria, excellent (5)

Excellent 5
Intellectual Skills:The student is able to demonstrate excellent understanding in how to gather, analyse, and evaluate market data and information as well as transform empirical data into useful and actionable information within this specific business.
Practical Skills: The student is able to apply proven theoretical and conceptual knowledge of market analysis in international contexts very well.