Online Shopping and eMarketingLaajuus (5 op)
Opintojakson tunnus: IIZY6100
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
Osaamistavoitteet
To understand what to consider when setting up an online shop, learn how to use search engine optimisation, understand regulations, that need to comply with, when undertaking e-commerce, the key components of interaction design and recognise the potentiality of e-marketing.
Sisältö
Planning for e-commerce, key issues when creating an online shop, search engine optimisation, E-commerce and law, basics of UI design, e-marketing plan and social media marketing.
Esitietovaatimukset
Basics of marketing.
Arviointikriteerit, tyydyttävä (1)
excellent (5)
good (3-4)
satisfactory (1-2)