Electronic Consumer ServicesLaajuus (5 op)

Osaamistavoitteet

* The student understands the significance of different e-services as part of the business of a company and the operating environment of consumers
* The student recognises the opportunities offered by e-services for business in the sector they have opted to focus on
* the student is able to define the role of e-services in the different stages of a company's business process
* The student has basic knowledge of the production process and usability of high quality e-services

Sisältö

*E-services
*Different roles as an element of business
*Technologies
*Startings points for design
*Analytical observation of e-services

Esitietovaatimukset

MMPC 2310 Consumer Behaviour

Arviointikriteerit, tyydyttävä (1)

For the general assessment criteria of the competence generated by the Bachelor of Hospitality Management degree, please see the website of JAMK University of Applied Sciences (www.jamk.fi/english/forstudents/studyguide). The learning outcomes of a course will be assessed in accordance with its learning objectives on the basis of the skills and knowledge and general competences specified in The National and European Quality Management Systems (NQF/EQF, level 6).

GRADE 1:
The student displays the some achievement of the learning objectives for the course through versatile learning assignments. Student shows basic understanding of electronic service’s role in business introduced during the course.

GRADE 2:
In addition to the core competences required for grade 1, student is aware of different information sources relevant to the course content and can actively search for new information about eServices.

GRADE 3:
In addition to the competences required for grade 2, student is capable of making use of the skills learnt e.g. can suggest some new application areas for the electronic services introduced during the course.

GRADE 4:
In addition to the competences for grade 3, student shows that he/she is able to suggest new innovative applications for the electronic services and he/she shows some analytical thinking about change of the customers behavior affected by the new services.

GRADE 5:
In addition to the competences for grade 4, student shows that he is capable of defining customer oriented and profitable new electronic consumer services. Student has shown analytical and active contribution to all the learning assignments during the course.

Unless otherwise specified in the curriculum, successfully completed courses will be assessed using a five-point scale: 5 (Excellent), 4 (Very Good), 3 (Good), 2 (Satisfactory), and 1 (Sufficient). A course will be graded as a 0 (Fail) if the student is unable to achieve the minimum objectives of the course. In special cases, a course may be graded as an S (Pass) or a 0 (Fail).