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Marketing Management (academic track)Laajuus (5 op)

Opintojakson tunnus: HBISM102

Opintojakson perustiedot


Laajuus
5 op
Opetuskieli
englanti
Vastuuhenkilö
Salman Saleem

Osaamistavoitteet

TS1 The student is able to communicate effectively in English in oral, written and electronic formats using information technology and is able to prepare and present reports

Sisältö

During marketing track studies the student will be introduced with several themes in the marketing domain.
Specifically, students will be introduced to the state and art of marketing research in below areas.

Advertising Research
Branding Research
Consumer Behavior research
Digital Marketing research
Green Marketing research
International and Global Marketing

Esitietovaatimukset

A student should awareness of basic marketing concepts such as marketing mix, capturing marketing and consumer insights, connecting with the consumer, communicating and delivering the value to the consumer

Arviointikriteerit, tyydyttävä (1)

Grade 0 = 0-44 pt = Fail: Grade 1 = 45-54 pt; Grade 2 = 55-64 pt: Grade 3 = 65-74 pt; Grade 4 = 75-84 pt Grade 5 = 85-100 points

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