Business CreativityLaajuus (3 cr)
Code: YH00CL16
Credits
3 op
Teaching language
- English
Responsible person
- Blair Baldwin
- Blair Baldwin
Objective
This course is ideally suited for students intending to expand their creative talent competence in international business environments (specially in global innovation and product/service revitalization areas). However, the creative tools learned in the course can be applied in any field.
The first part of the course will focus on developing students powerful creative engine. Solid conceptual frameworks will guide the discovery and growth of participants own creative processes. These concepts will be accompanied by 'creative-flow based' experiential assignments. Students will learn to identify their creative intelligence, build their own creative talent, and to activate high productivity states, that will have a powerful impact in their professional growth.
The second part of the course will vigorously incorporate the creative potential into the professional leadership context. Participants will learn to lead high-performing creative teams, to convert creative initiatives into practical innovations, to manage team transformations and renewal, and to apply creative tools for revitalizing products and services.
This course is ideal for participants that aim to work in professions and industries that require continuous innovation, renewal and adaptations. It will be delivered in a very inspiring, self-developing and enriching format.
Content
• Creativity Management Overview: Truths and False Legends
• Leading Multiple Creativity Intelligences
• Creative Profile Identification Tools
• Self-Leadership of Creative Processes and Skills
• Developing High Performance Creative Mental States
• Advanced Creativity: Incubation, Inspiration, Flow
• Leading Professional Creative Teams
• Team Turnarounds and Renewal Management
• Transformation of Creativity into Innovation
• Creative Revitalization of Products, Services and Experiences
Qualifications
None
Assessment criteria, satisfactory (1)
Sufficient (1) Knowledge and Understanding: The student demonstrates basic conceptual knowledge. The fundamental course frameworks have been generally understood. The student demonstrates passable command of the essential aspects of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to somehow interpret dynamic creativity management issues and address rudimentary challenges. The student is able to support his/her argumentation using academic literature at a basic level.
Satisfactory (2) Knowledge and Understanding: The student demonstrates acceptable conceptual knowledge. The central course frameworks have been generally understood. The student demonstrates sufficient command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret dynamic creativity management issues at a superficial level. The student possesses limited analytical skills, assessing uncomplicated challenges, and incorporating limited perspectives. The student reviews relevant academic literature satisfactorily.
Assessment criteria, good (3)
Good (3) Knowledge and Understanding: The student demonstrates fairly good conceptual knowledge. The central course frameworks have been considerably well understood. The student displays a reasonable command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse properly dynamic creativity management issues and challenges arising from several perspectives. The student reviews relevant academic literature moderately well.
Very good (4) Knowledge and Understanding: The student demonstrates substantial conceptual knowledge. The central course frameworks have been understood thoroughly. The student displays a high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse with considerable depth dynamic creativity management issues and challenges arising from multiple perspectives. The student reviews skillfully relevant academic literature.
Assessment criteria, excellent (5)
Excellent (5) Knowledge and Understanding: The student demonstrates solid conceptual knowledge in the area. The central course frameworks have been understood with great clarity and precision. The student displays a very high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyze in depth dynamic creativity management related issues and challenges arising from multiple perspectives. The student reviews relevant academic literature with excellence.
Timing
02.06.2025 - 19.06.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Face-to-face
Unit
School of Business
Teaching languages
- English
Teachers
- Blair Baldwin
Groups
-
HBI25VKSSLike's Summer School 2025 (Bachelor's)
Objective
This course is ideally suited for students intending to expand their creative talent competence in international business environments (specially in global innovation and product/service revitalization areas). However, the creative tools learned in the course can be applied in any field.
The first part of the course will focus on developing students powerful creative engine. Solid conceptual frameworks will guide the discovery and growth of participants own creative processes. These concepts will be accompanied by 'creative-flow based' experiential assignments. Students will learn to identify their creative intelligence, build their own creative talent, and to activate high productivity states, that will have a powerful impact in their professional growth.
The second part of the course will vigorously incorporate the creative potential into the professional leadership context. Participants will learn to lead high-performing creative teams, to convert creative initiatives into practical innovations, to manage team transformations and renewal, and to apply creative tools for revitalizing products and services.
This course is ideal for participants that aim to work in professions and industries that require continuous innovation, renewal and adaptations. It will be delivered in a very inspiring, self-developing and enriching format.
Content
• Creativity Management Overview: Truths and False Legends
• Leading Multiple Creativity Intelligences
• Creative Profile Identification Tools
• Self-Leadership of Creative Processes and Skills
• Developing High Performance Creative Mental States
• Advanced Creativity: Incubation, Inspiration, Flow
• Leading Professional Creative Teams
• Team Turnarounds and Renewal Management
• Transformation of Creativity into Innovation
• Creative Revitalization of Products, Services and Experiences
Location and time
Monday 2 June - Wednesday 18 June, 2025
Class times and locations to be advised by your educator.
All classes are held face to face on Rajakatu campus.
Oppimateriaali ja suositeltava kirjallisuus
Materials developed by your educator will be provided on Moodle for the course
Teaching methods
This course introduces the importance of creativity to your career. The course will provide the fundamentals of learning to be creative as an individual and working in a team. The main skills of creativity will be explained and practiced. The innovation of creativity will be applied through the introduction of design thinking and students will collaborate in teams to create their own unique concept for a new service or product The delivery of this course will be done through experiential learning and throughout the course, the importance of technology in the delivery and marketing of services is emphasized.
Employer connections
This course is ideally suited for students seeking careers in business management, human relations, public relations, marketing, advertising, media development, and teaching.
Exam schedules
There is no final exam
International connections
This course is offered as part of the Jamk Summer School in Leadership: A Nordic Experience. It attracts 150 students from around the world and offers excellent international student networking for Finnish student and exchange students.
Vaihtoehtoiset suoritustavat
None
Student workload
Summer School is Monday 2 June through Wednesday 18 June
For more details, see:
https://www.jamk.fi/en/apply-to-jamk/jamk-summer-school/summer-school-in-leadership-a-nordic-experience
Class times and locations to be advised by your educator
Further information
The course outcomes to be produced and which will be evaluated and given the following weightings are as follows:
Creative Concept (Team Mark) .5
Concept Pitch (Team Mark) .2
Concept Pitch (Individual Mark) .3
Total 1.0
Evaluation Procedure
Student Evaluation Criteria: Each student will be assessed on a grade scale of 1-5 as outlined below.
Adequate 1
Knowledge and Understanding: The student can demonstrate the basic theoretical and conceptual knowledge. Central concepts have been defined vaguely. The student is able demonstrate command of the key concepts of subject area.
Transferable skills: The student ability to communicate in English both in oral and written format is very limited and is not able to prepare and present reports in an effective manner.
Satisfactory 2
Knowledge and Understanding: The student is able to give some evidence on his/her theoretical and conceptual knowledge. Central concepts have been defined partly. The student displays only superficial knowledge of the subject area.
Transferable skills: To a limited extent the student can communicate in English both in oral and written format and is able to prepare and present reports well.
Good 3
Knowledge and Understanding: The student knows the theoretical and conceptual frameworks related to international marketing communications. Central concepts have been defined well. The student displays a good command of the subject area.
Transferable skills: With some assistance, the student can communicate in English both in oral and written format and is able to prepare and present reports adequately.
Very Good 4
Knowledge and Understanding: The student demonstrates solid and right theoretical and conceptual knowledge. Central concepts have been defined with accuracy. The student displays a good command of the subject area.
Transferable skills: The student possesses very good skills in communicating effectively in English both in oral and written format and can prepare and present reports very well.
Excellent 5
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge in detail. Central concepts have been defined with precision. The student displays a clear command of the subject area.
Transferable skills: The student possesses advanced skills in communicating effectively in English both in oral and written format and can prepare reports and present them fluently.
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Sufficient (1) Knowledge and Understanding: The student demonstrates basic conceptual knowledge. The fundamental course frameworks have been generally understood. The student demonstrates passable command of the essential aspects of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to somehow interpret dynamic creativity management issues and address rudimentary challenges. The student is able to support his/her argumentation using academic literature at a basic level.
Satisfactory (2) Knowledge and Understanding: The student demonstrates acceptable conceptual knowledge. The central course frameworks have been generally understood. The student demonstrates sufficient command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret dynamic creativity management issues at a superficial level. The student possesses limited analytical skills, assessing uncomplicated challenges, and incorporating limited perspectives. The student reviews relevant academic literature satisfactorily.
Arviointikriteerit, hyvä (3-4)
Good (3) Knowledge and Understanding: The student demonstrates fairly good conceptual knowledge. The central course frameworks have been considerably well understood. The student displays a reasonable command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse properly dynamic creativity management issues and challenges arising from several perspectives. The student reviews relevant academic literature moderately well.
Very good (4) Knowledge and Understanding: The student demonstrates substantial conceptual knowledge. The central course frameworks have been understood thoroughly. The student displays a high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse with considerable depth dynamic creativity management issues and challenges arising from multiple perspectives. The student reviews skillfully relevant academic literature.
Assessment criteria, excellent (5)
Excellent (5) Knowledge and Understanding: The student demonstrates solid conceptual knowledge in the area. The central course frameworks have been understood with great clarity and precision. The student displays a very high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyze in depth dynamic creativity management related issues and challenges arising from multiple perspectives. The student reviews relevant academic literature with excellence.
Qualifications
None
Timing
02.06.2025 - 19.06.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 50
Teachers
- Blair Baldwin
Groups
-
HBI25VKSSLike's Summer School 2025 (Bachelor's)
Objective
This course is ideally suited for students intending to expand their creative talent competence in international business environments (specially in global innovation and product/service revitalization areas). However, the creative tools learned in the course can be applied in any field.
The first part of the course will focus on developing students powerful creative engine. Solid conceptual frameworks will guide the discovery and growth of participants own creative processes. These concepts will be accompanied by 'creative-flow based' experiential assignments. Students will learn to identify their creative intelligence, build their own creative talent, and to activate high productivity states, that will have a powerful impact in their professional growth.
The second part of the course will vigorously incorporate the creative potential into the professional leadership context. Participants will learn to lead high-performing creative teams, to convert creative initiatives into practical innovations, to manage team transformations and renewal, and to apply creative tools for revitalizing products and services.
This course is ideal for participants that aim to work in professions and industries that require continuous innovation, renewal and adaptations. It will be delivered in a very inspiring, self-developing and enriching format.
Content
• Creativity Management Overview: Truths and False Legends
• Leading Multiple Creativity Intelligences
• Creative Profile Identification Tools
• Self-Leadership of Creative Processes and Skills
• Developing High Performance Creative Mental States
• Advanced Creativity: Incubation, Inspiration, Flow
• Leading Professional Creative Teams
• Team Turnarounds and Renewal Management
• Transformation of Creativity into Innovation
• Creative Revitalization of Products, Services and Experiences
Location and time
Monday 2 June - Wednesday 18 June, 2025
Class times and locations to be advised by your educator.
All classes are held face to face on Rajakatu campus.
Oppimateriaali ja suositeltava kirjallisuus
Materials developed by your educator will be provided on Moodle for the course.
Teaching methods
This course introduces the importance of creativity to your career. The course will provide the fundamentals of learning to be creative as an individual and working in a team. The main skills of creativity will be explained and practiced. The innovation of creativity will be applied through the introduction of design thinking and students will collaborate in teams to create their own unique concept for a new service or product The delivery of this course will be done through experiential learning and throughout the course, the importance of technology in the delivery and marketing of services is emphasized.
Employer connections
This course is ideally suited for students seeking careers in business management, human relations, public relations, marketing, advertising, media development, and teaching.
Exam schedules
There is no final exam
International connections
This course is offered as part of the Jamk Summer School in Leadership: A Nordic Experience. It attracts 150 students from around the world and offers excellent international student networking for Finnish student and exchange students.
Vaihtoehtoiset suoritustavat
None
Student workload
Summer School is Monday 2 June through Wednesday 18 June
For more details, see:
https://www.jamk.fi/en/apply-to-jamk/jamk-summer-school/summer-school-in-leadership-a-nordic-experience
Class times and locations to be advised by your educator
Further information
The course outcomes to be produced and which will be evaluated and given the following weightings are as follows:
Creative Concept (Team Mark) .5
Concept Pitch (Team Mark) .2
Concept Pitch (Individual Mark) .3
Total 1.0
Evaluation Procedure
Student Evaluation Criteria: Each student will be assessed on a grade scale of 1-5 as outlined below.
Adequate 1
Knowledge and Understanding: The student can demonstrate the basic theoretical and conceptual knowledge. Central concepts have been defined vaguely. The student is able demonstrate command of the key concepts of subject area.
Transferable skills: The student ability to communicate in English both in oral and written format is very limited and is not able to prepare and present reports in an effective manner.
Satisfactory 2
Knowledge and Understanding: The student is able to give some evidence on his/her theoretical and conceptual knowledge. Central concepts have been defined partly. The student displays only superficial knowledge of the subject area.
Transferable skills: To a limited extent the student can communicate in English both in oral and written format and is able to prepare and present reports well.
Good 3
Knowledge and Understanding: The student knows the theoretical and conceptual frameworks related to international marketing communications. Central concepts have been defined well. The student displays a good command of the subject area.
Transferable skills: With some assistance, the student can communicate in English both in oral and written format and is able to prepare and present reports adequately.
Very Good 4
Knowledge and Understanding: The student demonstrates solid and right theoretical and conceptual knowledge. Central concepts have been defined with accuracy. The student displays a good command of the subject area.
Transferable skills: The student possesses very good skills in communicating effectively in English both in oral and written format and can prepare and present reports very well.
Excellent 5
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge in detail. Central concepts have been defined with precision. The student displays a clear command of the subject area.
Transferable skills: The student possesses advanced skills in communicating effectively in English both in oral and written format and can prepare reports and present them fluently.
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Sufficient (1) Knowledge and Understanding: The student demonstrates basic conceptual knowledge. The fundamental course frameworks have been generally understood. The student demonstrates passable command of the essential aspects of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to somehow interpret dynamic creativity management issues and address rudimentary challenges. The student is able to support his/her argumentation using academic literature at a basic level.
Satisfactory (2) Knowledge and Understanding: The student demonstrates acceptable conceptual knowledge. The central course frameworks have been generally understood. The student demonstrates sufficient command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret dynamic creativity management issues at a superficial level. The student possesses limited analytical skills, assessing uncomplicated challenges, and incorporating limited perspectives. The student reviews relevant academic literature satisfactorily.
Arviointikriteerit, hyvä (3-4)
Good (3) Knowledge and Understanding: The student demonstrates fairly good conceptual knowledge. The central course frameworks have been considerably well understood. The student displays a reasonable command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse properly dynamic creativity management issues and challenges arising from several perspectives. The student reviews relevant academic literature moderately well.
Very good (4) Knowledge and Understanding: The student demonstrates substantial conceptual knowledge. The central course frameworks have been understood thoroughly. The student displays a high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse with considerable depth dynamic creativity management issues and challenges arising from multiple perspectives. The student reviews skillfully relevant academic literature.
Assessment criteria, excellent (5)
Excellent (5) Knowledge and Understanding: The student demonstrates solid conceptual knowledge in the area. The central course frameworks have been understood with great clarity and precision. The student displays a very high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyze in depth dynamic creativity management related issues and challenges arising from multiple perspectives. The student reviews relevant academic literature with excellence.
Qualifications
None
Enrollment
02.04.2024 - 30.04.2024
Timing
03.06.2024 - 19.06.2024
Number of ECTS credits allocated
3 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 5
Teachers
- Blair Baldwin
Groups
-
HBI24VKSSLike's Summer School 2024 (Bachelor's)
-
ZJA24KHAvoin AMK, lita
Objective
This course is ideally suited for students intending to expand their creative talent competence in international business environments (specially in global innovation and product/service revitalization areas). However, the creative tools learned in the course can be applied in any field.
The first part of the course will focus on developing students powerful creative engine. Solid conceptual frameworks will guide the discovery and growth of participants own creative processes. These concepts will be accompanied by 'creative-flow based' experiential assignments. Students will learn to identify their creative intelligence, build their own creative talent, and to activate high productivity states, that will have a powerful impact in their professional growth.
The second part of the course will vigorously incorporate the creative potential into the professional leadership context. Participants will learn to lead high-performing creative teams, to convert creative initiatives into practical innovations, to manage team transformations and renewal, and to apply creative tools for revitalizing products and services.
This course is ideal for participants that aim to work in professions and industries that require continuous innovation, renewal and adaptations. It will be delivered in a very inspiring, self-developing and enriching format.
Content
• Creativity Management Overview: Truths and False Legends
• Leading Multiple Creativity Intelligences
• Creative Profile Identification Tools
• Self-Leadership of Creative Processes and Skills
• Developing High Performance Creative Mental States
• Advanced Creativity: Incubation, Inspiration, Flow
• Leading Professional Creative Teams
• Team Turnarounds and Renewal Management
• Transformation of Creativity into Innovation
• Creative Revitalization of Products, Services and Experiences
Further information
Avoin amk 5
EduFutura 5
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Sufficient (1) Knowledge and Understanding: The student demonstrates basic conceptual knowledge. The fundamental course frameworks have been generally understood. The student demonstrates passable command of the essential aspects of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to somehow interpret dynamic creativity management issues and address rudimentary challenges. The student is able to support his/her argumentation using academic literature at a basic level.
Satisfactory (2) Knowledge and Understanding: The student demonstrates acceptable conceptual knowledge. The central course frameworks have been generally understood. The student demonstrates sufficient command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret dynamic creativity management issues at a superficial level. The student possesses limited analytical skills, assessing uncomplicated challenges, and incorporating limited perspectives. The student reviews relevant academic literature satisfactorily.
Arviointikriteerit, hyvä (3-4)
Good (3) Knowledge and Understanding: The student demonstrates fairly good conceptual knowledge. The central course frameworks have been considerably well understood. The student displays a reasonable command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse properly dynamic creativity management issues and challenges arising from several perspectives. The student reviews relevant academic literature moderately well.
Very good (4) Knowledge and Understanding: The student demonstrates substantial conceptual knowledge. The central course frameworks have been understood thoroughly. The student displays a high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse with considerable depth dynamic creativity management issues and challenges arising from multiple perspectives. The student reviews skillfully relevant academic literature.
Assessment criteria, excellent (5)
Excellent (5) Knowledge and Understanding: The student demonstrates solid conceptual knowledge in the area. The central course frameworks have been understood with great clarity and precision. The student displays a very high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyze in depth dynamic creativity management related issues and challenges arising from multiple perspectives. The student reviews relevant academic literature with excellence.
Qualifications
None
Enrollment
02.04.2024 - 30.04.2024
Timing
03.06.2024 - 19.06.2024
Number of ECTS credits allocated
3 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 5
Teachers
- Blair Baldwin
Groups
-
HBI24VKSSLike's Summer School 2024 (Bachelor's)
Objective
This course is ideally suited for students intending to expand their creative talent competence in international business environments (specially in global innovation and product/service revitalization areas). However, the creative tools learned in the course can be applied in any field.
The first part of the course will focus on developing students powerful creative engine. Solid conceptual frameworks will guide the discovery and growth of participants own creative processes. These concepts will be accompanied by 'creative-flow based' experiential assignments. Students will learn to identify their creative intelligence, build their own creative talent, and to activate high productivity states, that will have a powerful impact in their professional growth.
The second part of the course will vigorously incorporate the creative potential into the professional leadership context. Participants will learn to lead high-performing creative teams, to convert creative initiatives into practical innovations, to manage team transformations and renewal, and to apply creative tools for revitalizing products and services.
This course is ideal for participants that aim to work in professions and industries that require continuous innovation, renewal and adaptations. It will be delivered in a very inspiring, self-developing and enriching format.
Content
• Creativity Management Overview: Truths and False Legends
• Leading Multiple Creativity Intelligences
• Creative Profile Identification Tools
• Self-Leadership of Creative Processes and Skills
• Developing High Performance Creative Mental States
• Advanced Creativity: Incubation, Inspiration, Flow
• Leading Professional Creative Teams
• Team Turnarounds and Renewal Management
• Transformation of Creativity into Innovation
• Creative Revitalization of Products, Services and Experiences
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Sufficient (1) Knowledge and Understanding: The student demonstrates basic conceptual knowledge. The fundamental course frameworks have been generally understood. The student demonstrates passable command of the essential aspects of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to somehow interpret dynamic creativity management issues and address rudimentary challenges. The student is able to support his/her argumentation using academic literature at a basic level.
Satisfactory (2) Knowledge and Understanding: The student demonstrates acceptable conceptual knowledge. The central course frameworks have been generally understood. The student demonstrates sufficient command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret dynamic creativity management issues at a superficial level. The student possesses limited analytical skills, assessing uncomplicated challenges, and incorporating limited perspectives. The student reviews relevant academic literature satisfactorily.
Arviointikriteerit, hyvä (3-4)
Good (3) Knowledge and Understanding: The student demonstrates fairly good conceptual knowledge. The central course frameworks have been considerably well understood. The student displays a reasonable command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse properly dynamic creativity management issues and challenges arising from several perspectives. The student reviews relevant academic literature moderately well.
Very good (4) Knowledge and Understanding: The student demonstrates substantial conceptual knowledge. The central course frameworks have been understood thoroughly. The student displays a high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyse with considerable depth dynamic creativity management issues and challenges arising from multiple perspectives. The student reviews skillfully relevant academic literature.
Assessment criteria, excellent (5)
Excellent (5) Knowledge and Understanding: The student demonstrates solid conceptual knowledge in the area. The central course frameworks have been understood with great clarity and precision. The student displays a very high command of the Dynamic Creativity Management field.
Intellectual Skills: The student is able to interpret and analyze in depth dynamic creativity management related issues and challenges arising from multiple perspectives. The student reviews relevant academic literature with excellence.
Qualifications
None