Data Analysis in Business Management (5op)

Osaamistavoitteet

You are able to use basic quantitative and qualitative data processing tools for collecting, presenting, and analysing data. You understands the basic concepts in quantitative and qualitative data analysis. The course will focus on practical examples including the use of SPSS and NVivo tools.

ILO 1
Proactive Development
Develop solutions to current and future business challenges using knowledge, critical reasoning, and analytical skills.

ILO 3
Ethics
Benchmark and demonstrate ethical and responsible managerial behavior in business decision-making.

Sisältö

Quantitative Part - Data collection, survey method, organizing data, data presentation, descriptive statistics, exploratory data analysis, discrete probability distributions, normal distribution, confidence interval estimation, hypothesis testing, simple linear regression, multiple regression, variance analysis.

Qualitative Part - Basic qualitative research skills for novice including - ethics, traditional interviewing techniques, focus groups, ethnography, action research, unobtrusive measures, historiography, case study, how to manage collected qualitative data and disseminate findings.

Esitietovaatimukset

No prerequisites

Arviointikriteerit, tyydyttävä (1)

Course assessment is based on written reports, presentations, and projects

How learning will be assessed:
The general criteria of the competences of the Bachelor's Degrees awarded by Finnish Universities of Applied Sciences.
The learning outcomes of individual courses are assessed in relation to the objectives of the course concerned. Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, level 6.

You will get a grade of ‘one' or 'two' if you are able to demonstrate a basic level of evidence in the following competences:
Learning to learn
Responsible international business management
Ethics

Arviointikriteerit, hyvä (3)

Course assessment is based on written reports, presentations, and projects

You will get a grade of ‘three' of 'four' if you are able to demonstrate a good level of evidence in the following competences:
Learning to learn
Responsible international business management
Ethics

Arviointikriteerit, kiitettävä (5)

Course assessment is based on written reports, presentations, and projects

You will get a grade of ‘five’ if you are able to demonstrate an excellent level of evidence in the following competences:
Learning to learn
Responsible international business management
Ethics

Oppimateriaalit

Textbooks -
Data Analysis with SPSS - A First Course in Applied Statistics (4th Edition) Stephen A. Sweet, Karen Grace-Martin, 2012
Qualitative Research Methods for the Social Sciences, 8/E, Bruce L. Berg, California State University, Long Beach, Howard Lune, Hunter College, 2012

Additional material -
Berenson, Levine, and Krehbiel (2004). Basic Business Statistics - Concepts and Applications, 9th Edition.

Cresswell (2003). Research Design, Qualitative, Quantitative and Mixed Methods Approaches